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QFD Black Belt® Certificate Course

QFD Black Belt® Certificate Course is an advanced training for current and future project leaders, black belts and master black belts of DFLS / DFSS / Phase-gates, trainers, facilitators, and professionals in Design, Quality, Marketing, Innovation, NPD, Customer Requirements Management (CRM) and Corporate Excellence. This is also a good place for corporate training scouts and project managers to test the waters for in-company training. 

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2021 QFD Black Belt® Certificate Course :
PDF Brochure
This virtual training consists of ten 4-hour sessions (40 hours total). The current proposal is one 4-hour session per week, beginning the week of September 13–17, 2021. The dates and time zone will be finalized upon receiving attendee registrations, taking into account their preferences. Please see the registration options or contact us if you have questions.

The only internationally recognized QFD certificate programs authorized by the late Dr. Akao (founder of QFD), in this fast-paced, information-packed training, you will learn:

  • Advanced techniques of Modern QFD
  • Comprehensive QFD and ISO 16355 for new product development
  • How to correctly create and use a House of Quality matrix and carry out downstream deployments
  • Advanced Quality Design and organizational methodologies such as Kansei Engineering, Hoshin Kanri, New Kano Model, TRIZ, and Reverse QFD.

Why QFD Black Belt® Training?
ISO 16355 Standard and QFD Black Belt® Training
ISO 16355 infused QFD training

This workshop is part of the international program in Quality Function Deployment and ISO 16355; it is the only QFD curriculum authorized by the late Dr. Akao, founder of QFD.

Compatible with Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives. It will be taught by Glenn H. Mazur, international authority on QFD and ISO 16355. As a course offered by the QFD Institute, you are assured of unparalleled excellence on this subject. (See Testimonials & Companies that have sent employees to this training.)
Glenn H. Mazur
QFD Black Belt® Course

This course will offer you: (Click here to open / close the panel)
  • Hands-on practice of Modern QFD on a team project;
  • Step-by-step instruction of several standard QFD deployments;
  • In-depth review of important Modern QFD tools and deployments
  • Understanding of the full depth and breadth of Modern Comprehensive QFD;
  • Implementation and auditing strategies for ISO 16355; and
  • The QFD Black Belt® training manual (about 1,000 pages) and templates.
Eligibility for 2021 QFD Black Belt® Course:
  • Fully certified QFD Green Belts® (with Gold Seal on your certificate) and attendees of 2020 and 2021 QFD Green Belt® Courses are eligible to enroll in the 2021 QFD Black Belt® Course by selecting "QFD Black Belt® only" on the registration form (PDF).
  • If you are a Provisional QFD Green Belt® who attended in 2019 or earlier, please select "QFD Update Package" on the registration form (PDF). This will give you a chance to refresh your previously learned knowledge and get updated on recent advancements in the 4-hour QFD Green Belt® Update Course before starting the 2021 QFD Black Belt® Course. The Update Course will be held in the week before the QFD Black Belt® begins.
  • Those who are new to the QFD Institute training can attend the 2021 QFD Black Belt® Course by selecting "QFD Facilitator's Package" on the registration form (PDF).

(Read... Why prerequisites for the QFD Black Belt® course?)

Tools and Techniques You Will Learn:
  • Advanced tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design, including those specified in ISO 16355;
  • Voice of Gemba — QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;
  • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufacturability, production, service, etc.;
  • How to input, process, and output field data for each deployment;
  • Incorporating Blitz QFD® (matrix-free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;
  • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;
  • Why and how of replacing ordinal scale calculations with ratio scale calculations of customer needs priorities, sales point, competitive benchmarking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma / Lean Sigma world;
  • How to apply Reverse QFD;
  • Introduction to Lifestyle Deployment and emotional quality with Kansei Engineering ;
  • Integration of New Kano methods ;
  • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories ;
  • Using Customer Voice Table with specification documents ;
  • Introduction to General Theory of Innovation, a TRIZ-evolved new-to-world business innovation method for general business management .
Resulting Benefits:
  • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works
  • Knowledge of new-to-world methods in product development, quality and innovation, and how they can be incorporated into projects
  • Knowledge of how to facilitate a QFD project team
  • Provisional QFD Black Belt® Certificate
Recommended Things To Prepare:
  1. Your laptop computer or tablet with MS Excel® and Adobe Acrobat® —as you will receive QFD templates and case studies on USB or by Email.
  2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. (We will send detailed instructions on this with your registration receipt or invoice.)
    Important: There is no need to reveal any confidential data. The goal is to make the QFD exercises in the classroom real and meaningful to you!  If it is not feasible to bring such data, you may join others or use a generic or hobby project.
  3. Access to the Internet and Zoom: You will need adequate Internet connectivity and a Zoom account (free account). Please make the necessary setup and test your device well ahead of the time.

(Optional) You may also enroll members from your project team so that the whole team can learn and work on your real project. We offer Team Discounts when three (3) or more people attend from the same organization at any public courses.

Training Materials:
  • QFD Black Belt® Course Training Manual (1,000 pages)
  • Modern QFD templates (QFD/ISO 16355 Black Belt® Level)
  • Case studies and papers from the QFD Institute Symposium 1989–2019 (digital copy)
  • ISO 16355 series bibliographic reference papers (e-Book) from QFD Symposia. (ISO copyright does not permit us to distribute the ISO 16355 standard, but links to purchase will be provide.)

Please plan extra room in your suitcase to take your course manual home, or plan to ship it home at the end of the course (we will help you make shipping arrangements if you would like.)

Certificate: (Click here to open / close this panel)

To assure the integrity of your certificate as demonstrated in application, full status QFD Black Belt® will be earned upon successful completion of:

  • Having a QFD Master Black Belt® custom-tailor a QFD process for your company, or Academic override;
  • Co-facilitating a QFD project with the QFD Master Black Belt® using your custom-tailored QFD process (apprentice); and
  • Facilitating by yourself a second QFD project using your custom-tailored QFD process and submitting your work to a QFD Master Black Belt® for approval (journeyman).

Three (3) Registration Options:

Option #1
QFD Black Belt® Course only: US$5,120 per attendee.
This option is for those who have attended a QFD Green Belt® Course in 2020 or 2021.

Option #2
QFD Update Package: US$5,420 per attendee.
This option is for Provisional QFD Green Belts® who have attended a QFD Green Belt® in 2019 or earlier. This package includes the 2021 QFD Green Belt® Update Course and 2021 QFD Black Belt® Course.

Option #3
Facilitator's Package: US$6,620 per attendee.
This option is for those who are new to QFD Institute training. This package includes the July 2021 QFD Green Belt® Course and 2021 QFD Black Belt® course.

The above prices includes all training materials, modern QFD templates including modern House of Quality matrix and AHP, case studies, and ISO 16355 reference materials, plus after-class support.

How To Register:

Please send one of thesea Registration Forms by Email or by Fax +1 206-203-3575

Registration and payment processes are explained step by step in the registration documents. Please follow the easy instruction. If you have questions, please contact us.

Venue & Travel:

    In 2021, all modes of QFD training are offered virtually, using the Zoom platform.

    Please join us by completing your Registration and Zoom setup well ahead of the time.

Read about Advanced QFD