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Upcoming Public Course

 QFD Black Belt® Certificate Course

April 16–20, 2018
(Mon–Thur 8 am – 5 pm; Friday 8 am – 2 pm)
Hampton Inn DTW, Michigan USA

This is an advanced training for current and future project leaders, DFLS / DFSS / Phase-gates black belts and master black belts, trainers, facilitators, and professionals in Design, Quality, Marketing, Innovation, NPD, Customer Requirements Management (CRM) and Corporate Excellence.

This is also a good place for corporate training scouts and project managers to test the waters.

The only internationally recognized QFD certificate programs authorized by the late Dr. Akao (founder of QFD), in this fast-paced, information-packed training, you will learn advanced techniques of Modern QFD, Comprehensive QFD and ISO 16355 for new product development, how to correctly create and use a House of Quality matrix, downstream deployments, as well as advanced Quality Design and organizational methodologies such as Kansei Engineering, Hoshin, New Kano Model, TRIZ, and Reverse QFD.

This workshop is part of the international program in Quality Function Deployment and ISO 16355; it is the only QFD curriculum authorized by the late Dr. Akao, founder of QFD.

This 5-day course is compatible with QS-9000, Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives. It will be taught by Glenn H. Mazur, international authority on QFD and ISO 16355. As a course offered by the QFD Institute, you are assured of unparalleled excellence on this subject. (See Testimonials & Companies that have sent employees to this training.)

If these dates do not work for you, please send an inquiry for more training options.

Glenn H. Mazur

QFD Black Belt® Course

This course will offer you: (Click here to open / close the panel)
  • Hands-on practice of Modern QFD on a team project;
  • Step-by-step instruction of several standard QFD deployments;
  • In-depth review of important Modern QFD tools and deployments
  • Understanding of the full depth and breadth of Modern Comprehensive QFD;
  • Implementation and auditing strategies for ISO 16355; and
  • The QFD Black Belt® training manual (about 1,000 pages) and templates.
Who is eligible to attend:

This course has these prerequisites:

  • You have a Full-status or Provisional QFD Green Belt® issued by the QFD Institute. This includes the attendees of this year's QFD Green Belt® Course*.
  • If your Provisional QFD Green Belt® was earned more than 18 months ago, please refresh your skills in the QFD Green Belt® Update Course before attending this advanced course. (For attendee convenience, the Update Course can be scheduled one day before the public QFD Black Belt® course upon a request.) *
Tools and Techniques You Will Learn:
  • Advanced tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design, including those specified in ISO 16355;
  • Voice of Gemba — QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;
  • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufacturability, production, service, etc.;
  • How to input, process, and output field data for each deployment;
  • Incorporating Blitz QFD® (matrix-free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;
  • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;
  • Why and how of replacing ordinal scale calculations with ratio scale calculations of customer needs priorities, sales point, competitive benchmarking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma / Lean Sigma world;
  • How to apply Reverse QFD;
  • Introduction to Lifestyle Deployment and emotional quality with Kansei Engineering ;
  • Integration of New Kano methods ;
  • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories ;
  • Using Customer Voice Table with specification documents ;
  • Introduction to General Theory of Innovation, a TRIZ-evolved new-to-world business innovation method for general business management .
Resulting Benefits:
  • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works
  • Knowledge of new-to-world methods in product development, quality and innovation, and how they can be incorporated into projects
  • Knowledge of how to facilitate a QFD project team
  • Provisional QFD Black Belt® Certificate
Recommended Things To Bring:
  1. Your laptop computer or tablet with MS Excel® and Adobe Acrobat® —as you will receive QFD templates and case studies on USB or by Email.
  2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. (We will send detailed instructions on this with your registration receipt or invoice.)

    Important: There is no need to reveal any confidential data. The goal is to make the QFD exercises in the classroom real and meaningful to you!  If it is not feasible to bring such data, you may join others or use a generic or hobby project.
  3. (Optional) You may also enroll members from your project team so that the whole team can learn and work on your real project. See Team discount.
Training Materials:
  • QFD Black Belt® Course Training Manual (1,000 pages)
  • Modern QFD templates (QFD/ISO 16355 Black Belt® Level)
  • Case studies and papers from the QFD Institute Symposium 1989–2016 (digital copy)
  • ISO 16355 series bibliographic reference papers (e-Book) from QFD Symposia. (ISO copyright does not permit us to distribute the ISO 16355 standard, but links to purchase will be provide.)

Please plan extra room in your suitcase to take your course manual home, or plan to ship it home at the end of the course (we will help you make shipping arrangements if you would like.)

Certificate: (Click here to open / close this panel)

To assure the integrity of your certificate as demonstrated in application, full status QFD Black Belt® will be earned upon successful completion of:

  • Having a QFD Master Black Belt® custom-tailor a QFD process for your company, or Academic override;
  • Co-facilitating a QFD project with the QFD Master Black Belt® using your custom-tailored QFD process (apprentice); and
  • Facilitating by yourself a second QFD project using your custom-tailored QFD process and submitting your work to a QFD Master Black Belt® for approval (journeyman).

Course Fee: $5,220 per person (Includes all materials and lunch).

Registration: Please use one of of these methods:

Team Discount: $200 per person discount when three (3) or more employees of your company attend together. (The discounts will be applied on the 3rd attendee's registration.)

* Combined Registration Discounts: Please contact us if you would like to combine this course with the QFD Green Belt® Course or QFD Green Belt® Update. The April 2018 offerings allow you to take them in a single trip.

Venue & Travel:

The 2018 public course ( 5-day course) will be held:

  • April 16–19 (Mnonday–Thursday): 8:00 am – 5:00 pm; and
  • April 20 (Friday): 8:00 am – 2:00 pm.

at the hotel below. Please plan your travel accordingly.

Hampton Inn & Suites Detroit / Airport–Romulus
31700 Smith Road
Romulus, Michigan 48174 USA
TEL: 734-595-0033
Online Reservation Page.
(QFDI group rate $129 + tax, see below)

(Hampton Inn Detroit Airport - Romulus)Hotel Reservations should be made ahead of time directly with the hotel. The QFDI group rate is $129 per room per night plus taxes for the nights of 4/11/2018 to 4/20/2018, when reservation is made by 3/19/2018.
(Cancellation Policy: A 72-hour notice is required, to avoid cancellation penalty (1 night fee + tax).

How To Get There: This hotel provides complimentary airport shuttle service from the Detroit Metro Airport (DTW), which is just 1 mile (1.6 km) away. Please use the courtesy phone located at the airport baggage area, or call the hotel +1 734-595-0033.  

For driving directions, please see

(Hampton Inn Detroit Airport - Romulus)Hotel Amenities & Services:

  • Hot breakfast (free)
  • High-speed Internet access (free)
  • Business center, printer
  • Fitness room and pool
  • Coin laundry / valet laundry
  • On-site convenience store
  • Local transportation within a few miles
  • Located within a short walking distance of dozens of restaurants (please inquire at the front desk).