Automotive 2002
QFD to Direct Value Engineering in the Design
of a Braking System.
Jim Dimsey, QFD Green Belt®,
Hayes Brake, USA.
In designing a new braking system, QFD was used
to determine the importance of various functions of a braking system and performance levels to users, and subsequently to design both a lower-cost alternative as well as a
high performance model. This paper will present the customer evaluation process
including a web-based questionnaire, the deployment through the House of Quality
to a Function Analysis, multiple cost modeling studies, and the design concepts
that were created and proposed to the OEM.
Commodity / Materials 2002
Improving Technical Support to Make Commodity
Products More Competitive.
Henry Hearon, QFD Green Belt®,
GCC Rio Grande, USA.
How does one take a commodity that is
essentially unchanged for hundreds of years and develop a competitive position
that is based on something more than a cheap price? GCC, a cement company from
Mexico with expanding sales in the US, used QFD to create the customer value
that set them apart from competitors without resorting to a bottom price. This
paper details the journey that started with well planned Gemba visits, as well
as a one-year follow up to this QFD study.
Design for Six Sigma (DFSS) 2002
Integrating QFD and
Design for Six Sigma.
Charles Huber, QFD Green Belt®,
Seagate Technologies, USA.
Amid the shift from inspection-based quality to
design-based quality, zero defect or 3ppm defect levels are being achieved by
design through QFD, design of experiments, failure mode analyses, and other
quality tools. Even greater gains can be made, however, when DFSS is combined
with QFD to assure not just an absence of defects, but true value as defined by
the customer. This case study will present how the goals of DFSS can be achieved
and surpassed through the complimentary usage of QFD.
Electronics / Entertainment 2002
Case Study - Applying QFD for the development
of the World’s First High-Quality 3D Home Theatre System.
Pierre-Hugues Routhier, Sensio,
Canada.
You found a concept for a
revolutionary new technology. You develop this technology and apply it to a
product with intent to sell. This is more or less how technological start-ups
traditionally roll out a new product to the market. The problem with this
approach is that you have not necessarily accessed the needs of your
customers... Aware of this pitfall that many have fallen, Sensio, a
Montreal-based immersion technology company took a different path. The team
selected QFD to do the task, in addition to using the Parametric Paired
Comparison tools, focus groups and trade shows to collect the Voice of the
Customer. The process ensured not only end customer delight
but also the whole value chain of more than 10 strategic partners that created a
whole new industry. A QFD case study on a brand new product - the world's first
high- quality 3D home theater system.
Education 2002
Deploying and integrating education system
indicators with QFD - An Application Case.
Ricardo Hirata
Okamoto
and José Carlos Arce Riobóo, Keisen Consultores, S.A.,
de C.V., México.
This paper will present
the Comprehensive QFD approach that has been undertaken at the Education
Ministry of the State of Guanajuato in México (SEG) in order to identify
specific strategies for improvements in the nation's educational system and
manage them. The study will examine a various indicators of the educational
delivery system including the central and local governments, internal processes
of the management, administration, schools, and financial and societal impacts.
The final phase of this effort will use the Balanced Score Card to implement a
management information system that would monitor the whole educational
indicators system, as well as SAP (Systems, Applications and Products in data
processing).
Healthcare 2002
Keynote Address
by Mr. Todd Hoff, CEO,
Continental Rehabilitation Hospital, San Diego.
How a Successful QFD
Project for a Niche Product Eventually Changed the Entire Organization.
Ed
Chaplin, M.D., Continental
Rehabilitation Hospital San Diego, USA.
Using Comprehensive QFD, a niche product in
healthcare was redesigned. The result doubled the service volume and led to
another project – redesign of the core competency of physical rehabilitation
services. The paper will report the application of QFD as a path provider for
the hospital’s financial success, the 3-yr progress and challenges.
Strategy 2002
Using QFD Principles to Develop
Vision, Mission and Top Level Strategy.
Fernando B. Xavier, Schindler Lifts Australia Pty Ltd, Australia; Robert A
Hunt, Ph.D., Macquarie University, Sydney, Australia.
This paper describes a current case study of the application of
a comprehensive Quality Function Deployment (QFD) based strategic planning
methodology to develop the vision, mission of an organization, and deploy the
key strategies for implementation . The company was able to formulate a
strategy that was of value to its selected customers and attractive to all its
stakeholders, while differentiating itself from its competitors. In
parallel, it produced a set of connected tasks to deploy which are highly
predictive in realizing the strategy. Based on these insights the paper seeks
to address the future direction of the development of this promising field of
strategic methodology.
Supplements I: Featured QFD Case Studies
and White Papers
-
Gemba Research in the Japanese Cellular Phone
Market
-
Bagel Sales Double at Host Marriott - Using
Quality Function Deployment
-
Defining Customer Needs for Brand New Products -
QFD for Unprecedented Software
Supplements II: List of Abstracts
1989-2001
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