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PUBLIC COURSE: Virtual Workshop

QFD Green Belt® Certificate Course

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Internationally acclaimed introductory to Modern Blitz QFD® and ISO 16355, the QFD Green Belt® Course is designed for businesses and people who wish to learn the cutting-edge best practice for agility, innovation and leadership essential to compete in today's global market.

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2022 Public Course Schedule

Please contact us if you have any questions.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by conventional approaches seen elsewhere. You will be introduced to all of these topics in this course:

  • Blitz QFD®
  • ISO 16355 (the new QFD standard)
  • Wishbone Diagrams
  • Semantic and Situation Analysis
  • Analytical Hierarchy Process (AHP)
  • Customer Gemba visits, and more.

This workshop is part of the international program in Quality Function Deployment and ISO 16355; it is the only Modern QFD curriculum authorized by the late Dr. Akao, founder of QFD.

This course is compatible with QS-9000, Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives. As a course offered by the QFD Institute, you are assured of unparalleled excellence on this subject. (See Testimonials.

QFD Green Belt® Course

This Step-By-Step, Hands-On Workshop Will Show You: (Click here to open / close the panel)

Core Blitz QFD® Tools:

  1. Project Goals table
  2. Customer Segments table
  3. Gemba visit table
  4. Customer Process Model
  5. Customer Voice table
  6. Affinity Diagram
  7. Hierarchy Diagram
  8. Analytic Hierarchy Process (AHP)
  9. Maximum Value Table
  10. House of Quality (HOQ) — modernized
  11. Downstream QFD Deployments (generic deployment in public course)
Associated Methods That You Will Be Introduced:
Who Should Attend:
  • No Prerequisites.
  • New product and service development teams and project managers;
  • Project team members from Marketing & Sales, R&D, Design, Manufacturing, Service, Quality, Business Development, and those who are key to the success of the new product / business / organizational strategy;
  • Training scouts who will report to their management;
  • Quality consultants, Six Sigma / Lean Sigma / DFLS / DFSS Black Belts and Master Black Belts;
  • Trainers, facilitators, internal Quality / Sigma gurus, Organizational Excellence champions, as well as University Professors who teach innovation and the topics mentioned here;
  • University professors and researchers in the fields of new product development, innovation, entrepreneurship, Voice of Customer analysis and related topics;
  • Those who are familiar with classical QFD and House of Quality methods from the 1980s.
  • Anyone who seeks better designs, quality, and innovation.
  • Here is a partial list of companies that have sent employees to this training.
Things to Prepare:
  1. A laptop computer (with MS Excel®, MS Word®, and Adobe Acrobat® reader) -- as you will receive the modern QFD templates and case studies in digital format.
  2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. => You will receive detailed instructions on this with your registration receipt/invoice.
    Important: There is no need to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you!  If it is not feasible to bring such data, you may join others or use a generic (or hobby) project when we practice tools in the classroom.
  3. Access to the Internet and Zoom: You will need adequate Internet connectivity and a Zoom account (free account). Please make the necessary setup and test your device well ahead of the time.
Training Materials:
  • QFD Green Belt® training manual (the latest version)
  • Modern QFD templates
  • Select case studies
  • ISO 16355 series bibliographic reference papers (1,000+ page eBook, $149 value)NEW
QFD Belt® Certification:

A provisional QFD Green Belt® Certificate will be issued upon successful completion of this course.

Students desiring to receive a full certification must submit a completed QFD project to the Instructor within one (1) year, demonstrating their ability to use the modern QFD Blitz® tools taught in the course. For this purpose, they may send work-in-process to the instructor for review, following the classroom portion of the training.


Registration Fee: US$2,195 per attendee.

  • The above prices includes all training materials, modern QFD templates including modern House of Quality matrix and AHP, case studies, and ISO 16355 reference materials, plus after-class support.
  • This course has no prerequisites.

How To Register:

Registration / confirmation process is explained step-by-step on the Registration Forms. Please follow the easy instruction.

Upon receiving your Registration Form, we will send you an e-Invoice (PDF attachment) which provides a secure payment link for you to use. If you have questions, please contact us.

Instructors: (Click here to open / close this panel)

Glenn H. MazurThis course will be taught by Glenn H. Mazur or Carey W. Hepler, or both.

  • Mr. Glenn H. Mazur has been certified as a QFD Red Belt® (the highest level) by the late Dr. Akao. In 1998 Mr. Mazur was awarded the International Akao Prize® for his work in developing and disseminating the practice of QFD globally. Mr. Mazur serves as the Executive Director of the QFD Institute and International Council for QFD which coordinates international research and symposia toward advancement of the QFD methodology. Mr. Mazur is also the convenor of ISO 16355 working group. He has been designated a QFD Architekt by the German QFD Institut Deutchland and is the first trainer to introduce the Japanese Gemba Study method to the U.S. In addition to his work in QFD, he has also been trained in the Analytic Hierarchy Process (AHP) by its developers late Dr. Thomas Saaty and Dr. Ernest Forman and has integrated this methodology into the QFD priority scoring system.
  • Mr. Carey W. Hepler earned his QFD Black Belt® Certification and Trainer license from the QFD Institute in 2008 and was awarded the International Akao Prize® for Excellence in QFD in 2010 for his work in applying QFD to the US health insurance marketplace. Mr. Hepler is a member of the US technical committee that develops the ISO 16355 standard for QFD. He is also a Six Sigma Black Belt, an Analytic Hierarchy Process (AHP) Black Belt, a Net Promoter System Champion, and a certified Project Management Professional (PMP). He holds an MBA from the University of Florida.

We look forward to welcoming you in this course.

For questions and inquiries, please contact the QFD Institute.