QFD Green Belt® Certificate Course

QFD Green Belt^® Certificate Course

For Successful 21st-century Product & Business Development

June 23–24, 2008

Princeton, New Jersey USA

Registration for this course is now closed.

Please select other dates or contact the QFD Institute.

PDF Brochure | MS Word Brochure | Registration | Venue & Travel

This 2-day workshop is designed for businesses and people who prefer to go beyond conventional tools and seek innovation and leadership in the 21st-century global market. This is a perfect opportunity for anyone who wishes to learn the cutting-edge Modern QFD, the new application methods, tools, and current best practices, from one of the top instructors in the world.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by the traditional approach seen elsewhere. These include Design for Six Sigma (DFSS), Emotional Design using Lifestyle QFD, Critical Chain Project Management, Schedule Deployment, Analytical Hierarchy Process (AHP), TRIZ, Theory of Constraints (TOC), New Lanchester Strategy for Marketing, and more—all of which you will be introduced in this course.

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

This workshop is part of the international program in

Quality Function Deployment.

In this step-by-step, hands-on QFD workshop, you will learn:

Brief history and principles of QFD - What it is and How it works;
The advantages of Modern QFD over Traditional QFD;
How to understand spoken and unspoken requirements (Voice of Customers);
How to prioritize customer needs and focus the development process;
How to translate key customer needs into product specifications;
How to deploy these needs end-to-end to each functional process;
Examples of QFD for manufactured goods, service and business process, chemical and food products;

Basic QFD tools that you will learn about in this course include:

Customer Gemba Visits
Customer Voice Table
Affinity Diagram
Hierarchy Diagram
Analytical Hierarchy Process (AHP)
Maximum Value Table
House of Quality
Downstream QFD Deployments (generic deployment in public course)

You will also be introduced to associated quality methodologies such as:

Blitz QFD^®
Kansei Engineering (Lifestyle Deployment)
TRIZ
New Lanchester Strategy for Sales and Marketing
Critical Chain Project Management (Schedule Deployment)
Design for Six Sigma

Who Should Attend:

New Product Development Teams
Project Managers;
QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;
Training scouts who will report on QFD to their management;
Quality consultants and Six Sigma/Design for Six Sigma Black Belts;
Trainers, facilitators, and internal quality gurus;
Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.
Anyone who wishes to learn the latest, solid QFD basics, tools, and best practices.
No Prerequisites.

Textbooks and Materials:

QFD Institute's latest QFD Green Belt^® Training Manual
CD-ROM with case studies and QFD software templates

Recommended Things to Bring:

A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.
Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

You will not be asked to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you! If it is not feasible to bring such data, you may use a generic model that is most commonly used by various industries. Or create a case study related to your hobby or personal project.

You may also bring your project team and learn as you work on a real project or you may join others.

First Step toward Becoming a QFD Team Leader or Facilitator:

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

having a QFD Master Black Belt^® custom-tailor a QFD process for your company; and
submitting two QFD work objects from an actual project using your tailored process for successful review by a QFD Master Black Belt^® within one (1) year.

Having a QFD Green Belt^® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt^® Certificate Course - the next step toward becoming a successful QFD team leader or facilitator.

NOTE: The attendees of this course are eligible to enroll in the 2008 public QFD Black Belt^® Certificate Course in Santa Fe, as well as QFD Green Belt^® Update Course anytime in the future.

Instructor:

This course will be taught by the following instructor - one of the only two non-Japanese to earn QFD Red Belt^® certification by Dr. Akao, founder of QFD.

Richard E. Zultner

Software Quality Specialist
Certified QFD Red Belt^®
1998 Akao Prize^® for Excellence in QFD
Director, QFD Institute
President, ZULTNER & COMPANY
TOC Software Jonah
Six Sigma Master Black Belt

Glenn H. Mazur (http://www.mazur.net)

Executive Director, QFD Institute
Executive Director, International Council for QFD
Certified QFD Red Belt^®
1998 Akao Prize^® winner for Excellence in QFD
President, Japan Business Consultants, Ltd.
National Academies of Science Board, Innovation
Senior Member of American Society for Quality
Member of Japanese Society for Quality Control
Japanese quality specialist, fluent in Japanese
International keynote speaker
Adjunct faculty, University of Michigan (ret.)

The QFD Institute permits only full status QFD Black Belts^® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt^® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

Testimonials by Past Attendees:

“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)

“The [QFD] Green Belt Course was excellent. The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."

“Instructors' Knowledge was impressive and the materials were presented well."

“Excellent course. Well done."

“I would strongly recommend this course to others."

“Nice touch on how to pull the groups interests together with the easel sheets. Topics covered were good."

“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt^® Course. We have learnt so much from him.”

See companies that have in the past sent their employees to the QFD Institute's training.

Fees & Registration:

Registration for this course is now closed. Please select other dates or contact the QFD Institute.

The fee for this 2-day professional course is US$1,655 per person when registration is received by June 18, 2008. Please use one of these forms to register for this course.

Registration Forms: Online Registration | MS Word Form | PDF Form

The above fee includes your copy of the QFD Green Belt^®training manual, Modern QFD templates, lunch and coffee breaks on June 23 and 24. Registration is confirmed upon receipt of full payment and subject to seat availability. (Registrations received after June 18, 2008 will be assessed a later registration surcharge due to extra cost in material preparation.)

This course requires pre-registration and pre-payment. No walk-ins will be accepted.

Venue, Hotel Accommodation & Travel

Venue Hotel

This course will be held at the following Staybridge Suites hotel from 8 AM – 4 PM on both June 23 and 24. Please plan your travel accordingly. Hotel reservations should be made directly with the hotel in advance. The rate at this hotel is $169.99 per room per night plus taxes, subject to availability.

Staybridge Suites – Princeton South Brunswick
4375 US Route 1 South
Princeton, NJ 08540
Phone: 609-951-0009

Travel Information

This hotel is located approx. 45 miles from Newwark/Liberty International Airport (EWR), 65 miles from Philadelphia International Airport (PHL), and 7 miles from Princeton Junction Station (New Jersey Transit or Amtrak).

From Newark (EWR) [about 75 minutes] or Kennedy (JFK) Int'l Airports [add 2 more hours] : The Olympic Airporter has shuttle service from these airports to the Staybridge Suites several times a day. Check times and make reservations at "http://www.olympicairporter.com" or call (800) 385-4000. Taxi fare from EWR is approx. $80 (one-way).

From Newark (EWR) airport by train: The airport monorail connects to the Newark Airport train station. From there, you can take almost any New Jersey Transit train south to Princeton Junction Station (approx. 45-min train ride, $20 one-way fare). Some Amtrak trains also stop at Princeton Junction. From the station, call the hotel to arrange for a pick-up or take a taxi.

From Philadelphia International Airport (PHL) [about 56 miles]: It is recommended to rent a car and take 95 North to Route 1, and proceed North. The hotel is 4 miles North of Princeton, just before Ridge Road. Taxi fare from PHL to this hotel is approx. $130.

Driving: This Staybridge Suites is located on US Route 1 South between Ridge Road and College Road, about 4 miles north of Princeton, and about 0.5 miles north of Princeton University's Forrestal Campus. This is 15 miles south of New Jersey Turnpike exit 9 for New Brunswick, and 10 miles north of where 95 / 295 intersect Route 1 above Trenton. The hotel is 36 miles from Newark Airport, 58 miles from La Guardia (LGA) airport and 62 miles from JFK.

Course Brochure: PDF Brochure | MS Word Brochure

For questions, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

QFD Green Belt® Certificate Course

For Successful 21st-century Product & Business Development

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

Brief history and principles of QFD - What it is and How it works;

The advantages of Modern QFD over Traditional QFD;

How to understand spoken and unspoken requirements (Voice of Customers);

How to prioritize customer needs and focus the development process;

How to translate key customer needs into product specifications;

How to deploy these needs end-to-end to each functional process;

Examples of QFD for manufactured goods, service and business process, chemical and food products;

Customer Gemba Visits

Customer Voice Table

Affinity Diagram

Hierarchy Diagram

Analytical Hierarchy Process (AHP)

Maximum Value Table

House of Quality

Downstream QFD Deployments (generic deployment in public course)

Blitz QFD®

Kansei Engineering (Lifestyle Deployment)

TRIZ

New Lanchester Strategy for Sales and Marketing

Critical Chain Project Management (Schedule Deployment)

New Product Development Teams

Project Managers;

QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;

Training scouts who will report on QFD to their management;

Quality consultants and Six Sigma/Design for Six Sigma Black Belts;

Trainers, facilitators, and internal quality gurus;

Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.

QFD Institute's latest QFD Green Belt® Training Manual

A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

You may also bring your project team and learn as you work on a real project or you may join others.

Upon successful completion of this course, students receive a provisional QFD Green Belt® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

Having a QFD Green Belt® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt® Certificate Course - the next step toward becoming a successful QFD team leader or facilitator.

NOTE: The attendees of this course are eligible to enroll in the 2008 public QFD Black Belt® Certificate Course in Santa Fe, as well as QFD Green Belt® Update Course anytime in the future.

This course will be taught by the following instructor - one of the only two non-Japanese to earn QFD Red Belt® certification by Dr. Akao, founder of QFD.

Richard E. Zultner

Software Quality Specialist

Certified QFD Red Belt®

1998 Akao Prize® for Excellence in QFD

Director, QFD Institute

President, ZULTNER & COMPANY

TOC Software Jonah

Six Sigma Master Black Belt

Glenn H. Mazur (http://www.mazur.net)

Executive Director, QFD Institute

Executive Director, International Council for QFD

Certified QFD Red Belt®

1998 Akao Prize® winner for Excellence in QFD

President, Japan Business Consultants, Ltd.

National Academies of Science Board, Innovation

Senior Member of American Society for Quality

Member of Japanese Society for Quality Control

Japanese quality specialist, fluent in Japanese

International keynote speaker

Adjunct faculty, University of Michigan (ret.)

“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)

“The [QFD] Green Belt Course was excellent. The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."

“Instructors' Knowledge was impressive and the materials were presented well."

“Excellent course. Well done."

“I would strongly recommend this course to others."

“Nice touch on how to pull the groups interests together with the easel sheets. Topics covered were good."

“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt® Course. We have learnt so much from him.”

NOTE: The QFD Institute offers two distinct pathways of QFD learning:

1) In-house custom-tailored QFD programs and

2) Public QFD courses. Those who are seeking QFD application methods specific to their special field or situation should consider in-house QFD training, which includes additional components and custom-tailored training manuals and QFD process.

For details and questions, please contact the QFD Institute (Tel: +1 734-995-0847).

The above course description addresses largely public QFD Green Belt® Courses based on generic materials. This course may be also scheduled in-house at your company location—either as a custom-tailored or generic course—if there are five or more employees who would like to take it.

Top | 2008 Symposium | QFD Black Belt® | Training Menu

View this course in other locations

QFD Green Belt^® Certificate Course

Blitz QFD^®

QFD Institute's latest QFD Green Belt^® Training Manual

A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

Having a QFD Green Belt^® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt^® Certificate Course - the next step toward becoming a successful QFD team leader or facilitator.

NOTE: The attendees of this course are eligible to enroll in the 2008 public QFD Black Belt^® Certificate Course in Santa Fe, as well as QFD Green Belt^® Update Course anytime in the future.

This course will be taught by the following instructor - one of the only two non-Japanese to earn QFD Red Belt^® certification by Dr. Akao, founder of QFD.

Certified QFD Red Belt^®

1998 Akao Prize^® for Excellence in QFD

Certified QFD Red Belt^®

1998 Akao Prize^® winner for Excellence in QFD

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt^® Course. We have learnt so much from him.”

The above course description addresses largely public QFD Green Belt^® Courses based on generic materials. This course may be also scheduled in-house at your company location—either as a custom-tailored or generic course—if there are five or more employees who would like to take it.

Top | 2008 Symposium | QFD Black Belt^® | Training Menu