QFD Green Belt^® Certificate Course

For Successful 21st-century Product & Business Development

July 13–14, 2009,

8:00 am–4:00 pm both days

Detroit Metro Airport, Michigan USA

NOTE: Attendees of this course are invited to

New Kano Model Workshop (July 15) for no additional cost.

For more training options, please contact: the QFD Institute or Tel +1-734-995-0847 (M-F 9 am - 5 pm).

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This 2-day workshop is designed for businesses and people who prefer to go beyond conventional tools and seek innovation and leadership in the 21st-century global market. This is a perfect opportunity for anyone who wishes to learn the cutting-edge Modern QFD, the new application methods, tools, and current best practices, from one of the top instructors in the world.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by the traditional approach seen elsewhere. These include Design for Six Sigma (DFSS), Emotional Design using Lifestyle QFD, Critical Chain Project Management, Schedule Deployment, Analytical Hierarchy Process (AHP), TRIZ, Theory of Constraints (TOC), New Lanchester Strategy for Marketing, and more—all of which you will be introduced in this course.

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

This workshop is part of the international program in

Quality Function Deployment.

• Brief history and principles of QFD - What it is and How it works;

• The advantages of Modern QFD over Traditional QFD;

• How to understand spoken and unspoken requirements (Voice of Customers);

• How to prioritize customer needs and focus the development process;

• How to translate key customer needs into product specifications;

• How to deploy these needs end-to-end to each functional process;

• Examples of QFD for manufactured goods, service and business process, chemical and food products;

• Customer Gemba Visits

• Customer Voice Table

• Affinity Diagram

• Hierarchy Diagram

• Analytical Hierarchy Process (AHP)

• Maximum Value Table

• House of Quality

• Downstream QFD Deployments (generic deployment in public course)

• Blitz QFD^®

• Kansei Engineering (Lifestyle Deployment)

• TRIZ

• New Lanchester Strategy for Sales and Marketing

• Critical Chain Project Management (Schedule Deployment)

• Design for Six Sigma

• New Product Development Teams

• Project Managers;

• QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;

• Training scouts who will report on QFD to their management;

• Quality consultants and Six Sigma/Design for Six Sigma Black Belts;

• Trainers, facilitators, and internal quality gurus;

• Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.

• Anyone who wishes to learn the latest, solid QFD basics, tools, and best practices.

• No Prerequisites.

• QFD Institute's latest QFD Green Belt^® Training Manual

• CD-ROM with case studies and QFD software templates (ver. 2009)

• A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

• Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

(You will not be asked to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you!  If it is not feasible to bring such data, you may use a generic model that is most commonly used by various industries. Or create a case study related to your hobby or personal project.)

You may also bring your project team and learn as you work on a real project or you may join others.

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

• having a QFD Master Black Belt^® custom-tailor a QFD process for your company; and

• submitting two QFD work objects from an actual project using your tailored process for successful review by a QFD Master Black Belt^® within one (1) year.

Having a QFD Green Belt^® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt^® Certificate Course - the next step toward becoming a successful QFD team leader or facilitator.  The attendees of this course are eligible to enroll in the 2009 public QFD Black Belt^® Certificate Course in Savannah, as well as QFD Green Belt^® Update Course anytime in the future.

This course will be held at the following hotel, from 8:00 AM – 4:00 PM on both July 13 and July 14.

Please plan your travel accordingly. Early departure could jeopardize receiving the certificate.

The free New Kano Model Workshop will be also held at this hotel on July 15.

Hotel reservations should be made directly with the venue hotel.