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QFD Green Belt® Certificate Course

March 7–8, 2019 (Thu–Fri)  
8 am – 4 pm both days
Detroit Metro Airport
Michigan USA

Please see the Calendar for the next public course options.

This course is also available at your business location (generic curriculum or custom-tailored contents) when you have multiple attendees from your organization; please send an inquiry.

Internationally acclaimed introductory to Modern Blitz QFD® and ISO 16355, this course is designed for businesses and people who wish to learn the cutting-edge best practice for agility, innovation and leadership essential to compete in today's global market. (Read "Why you should update your QFD practice?").

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by the traditional approach seen elsewhere. You will be introduced to all of these topics in this course:
  • Blitz QFD®
  • ISO 16355 (the new QFD standard)
  • Wishbone Diagrams
  • Semantic and Situation Analysis
  • Analytical Hierarchy Process (AHP)
  • Kano Model
  • Customer Gemba visits, and more.

This workshop is part of the international program in Quality Function Deployment and ISO 16355. It is compatible with QS-9000, Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives.

This is the only QFD curriculum authorized by the late Dr. Yoji Akao, founder of QFD. As a course offered by the QFD Institute, you are assured of unparalleled excellence on this subject. See Testimonials.

QFD Green Belt® Course
This Step-By-Step, Hands-On Workshop Will Show You: (Click here to open / close the panel)

Core Blitz QFD® Tools:

  1. Project Goals table
  2. Customer Segments table
  3. Gemba visit table
  4. Customer Process Model
  5. Customer Voice table
  6. Affinity Diagram
  7. Hierarchy Diagram
  8. Analytic Hierarchy Process (AHP)
  9. Maximum Value Table
  10. House of Quality (HOQ) — modernized
  11. Downstream QFD Deployments (generic deployment in public course)
Associated Methods That You Will Be Introduced: (Click here to open / close the panel)
Who Should Attend: (Click here to open/close this panel)
  • No Prerequisites.
  • New product and service development teams and project managers;
  • Project team members from Marketing & Sales, R&D, Design, Manufacturing, Service, Quality, Business Development, and those who are key to the success of the new product / business / organizational strategy;
  • Training scouts who will report to their management;
  • Quality consultants, Six Sigma / Lean Sigma / DFLS / DFSS Black Belts and Master Black Belts;
  • Trainers, facilitators, internal Quality / Sigma gurus, Organizational Excellence champions, as well as University Professors who teach innovation and the topics mentioned here;
  • Those who are familiar with classical QFD and House of Quality methods from the 1980s.
  • Anyone who seeks better designs, quality, and innovation.
  • Here is a partial list of companies that have sent employees to this training.
Recommended Things To Bring: (Click here to open/close this panel)
  1. A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat® reader) or calculator -- as you will receive a memory stick with QFD software templates and case studies.
  2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. (You will receive detailed instructions on this with your registration receipt/invoice.)

    IMPORTANT: There is NO NEED to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you!  If it is not feasible to bring such data, you may join others or use a generic (or hobby) project.
Training Materials (Click here to open / close this panel)
  • The QFD Green Belt® training manual (the latest version)
  • Modern QFD templates
  • Select case students
  • ISO 16355 series bibliographic reference papers (1,000+ page eBook, $149 value)NEW
Registration: (Click here to open / close this panel)

Course Fee: US$2,145 per attendee (2-days). The price includes all training materials, modern QFD templates including modern House of Quality, case studies, ISO 16355 reference materials, and lunch.

To attend, please complete one of these Registration Forms, and send it by Email or by Fax +1 206-203-3575

Team Discount: US$100 per person discount is offered when three (3) or more persons attend together from your organization. The discount(s) will be applied on the 3rd attendee's invoice/receipt.

Venue: (Click here to open / close this panel)

Hotel reservation should be made directly with this venue hotel. (Your registration fee does not include hotel.)

This 2-day course will be held from 8:00 AM to 4:00 PM both days. Please plan your travel accordingly.


Hampton Inn & Suites Detroit / Airport–Romulus (Hampton Inn Detroit Airport - Romulus)
31700 Smith Road
Romulus, Michigan 48174 USA
TEL: 734-595-0033
Hotel Reservation: $119 + taxes per room / night (King bed, non-smoking)

How To Get There: This hotel provides complimentary airport shuttle service from the Detroit Metro Airport (DTW), which is just 1 mile (1.6 km) away. Please use the courtesy phone located at the airport baggage area, or call the hotel +1 734-595-0033.  

For driving directions, please see

(Hampton Inn Detroit Airport - Romulus)Hotel Amenities & Services:

  • 100% Non-smoking hotel
  • Hot breakfast (free)
  • High-speed Internet access (free)
  • Business center, printer
  • Fitness room and pool
  • Coin laundry / valet laundry
  • On-site convenience store
  • Local transportation within a few miles
  • Located within a short walking distance of dozens of restaurants (please inquire at the front desk).

Nearby Attractions:

QFD Belt® Certification: (Click here to open / close this panel)

A provisional QFD Green Belt® Certificate will be issued upon successful completion of this course.

Students desiring to receive a full certification must submit a completed QFD project to the Instructor within one (1) year, demonstrating their ability to use the modern QFD Blitz® tools taught in the course. For this purpose, they may send work-in-process to the instructor for review, following the classroom portion of the training.

Instructor: Glenn H. Mazur (Click here to open / close this panel)

Mr. Mazur has been certified as a QFD Red Belt® (the highest level) by the late Dr. Akao. In 1998 Mr. Mazur was awarded the International Akao Prize® for his work in developing and disseminating the practice of QFD globally. photo - Glenn Mazur

Mr. Mazur serves as the Executive Director of the QFD Institute and International Council for QFD which coordinates international research and symposia toward advancement of the QFD methodology. Mr. Mazur is also the convenor of ISO 16355 technical committee.

Glenn has also been designated a QFD Architekt by the German QFD Institut Deutchland and is the first trainer to introduce the Japanese Gemba Study method to the U.S. In addition to his work in QFD, he has also been trained in the Analytic Hierarchy Process (AHP) by its developers late Dr. Thomas Saaty and Dr. Ernest Forman and has integrated this methodology into the QFD priority scoring system.

Contact Us

Please feel free to contact QFD Institute if you have any questions about this course or QFD in general, as well as to inquire about more course dates or in-house training options.

We look forward to welcoming you in this course.


 PDF Brochure of this course

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