International QFD Green Belt® Certificate Course

QFD Green Belt^® Certificate Course

For Successful 21st-century Product & Business Development

July 13–14, 2009,

8:00 am–4:00 pm both days

Detroit Metro Airport, Michigan USA

NOTE: Attendees of this course are invited to

New Kano Model Workshop (July 15) for no additional cost.

For more training options, please contact: the QFD Institute or Tel +1-734-995-0847 (M-F 9 am - 5 pm).

MS Word Brochure | PDF Brochure | Registration | Venue & Travel

This 2-day workshop is designed for businesses and people who prefer to go beyond conventional tools and seek innovation and leadership in the 21st-century global market. This is a perfect opportunity for anyone who wishes to learn the cutting-edge Modern QFD, the new application methods, tools, and current best practices, from one of the top instructors in the world.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by the traditional approach seen elsewhere. These include Design for Six Sigma (DFSS), Emotional Design using Lifestyle QFD, Critical Chain Project Management, Schedule Deployment, Analytical Hierarchy Process (AHP), TRIZ, Theory of Constraints (TOC), New Lanchester Strategy for Marketing, and more—all of which you will be introduced in this course.

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

This workshop is part of the international program in

Quality Function Deployment.

In this step-by-step, hands-on QFD workshop, you will learn:

Brief history and principles of QFD - What it is and How it works;
The advantages of Modern QFD over Traditional QFD;
How to understand spoken and unspoken requirements (Voice of Customers);
How to prioritize customer needs and focus the development process;
How to translate key customer needs into product specifications;
How to deploy these needs end-to-end to each functional process;
Examples of QFD for manufactured goods, service and business process, chemical and food products;

Basic QFD tools that you will learn about in this course include:

Customer Gemba Visits
Customer Voice Table
Affinity Diagram
Hierarchy Diagram
Analytical Hierarchy Process (AHP)
Maximum Value Table
House of Quality
Downstream QFD Deployments (generic deployment in public course)

You will also be introduced to associated quality methodologies such as:

Blitz QFD^®
Kansei Engineering (Lifestyle Deployment)
TRIZ
New Lanchester Strategy for Sales and Marketing
Critical Chain Project Management (Schedule Deployment)
Design for Six Sigma

Who Should Attend:

New Product Development Teams
Project Managers;
QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;
Training scouts who will report on QFD to their management;
Quality consultants and Six Sigma/Design for Six Sigma Black Belts;
Trainers, facilitators, and internal quality gurus;
Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.
Anyone who wishes to learn the latest, solid QFD basics, tools, and best practices.
No Prerequisites.

Textbooks and Materials:

QFD Institute's latest QFD Green Belt^® Training Manual
CD-ROM with case studies and QFD software templates (ver. 2009)

Recommended Things to Bring:

A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.
Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

(You will not be asked to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you! If it is not feasible to bring such data, you may use a generic model that is most commonly used by various industries. Or create a case study related to your hobby or personal project.)

You may also bring your project team and learn as you work on a real project or you may join others.

First Step toward Becoming a QFD Team Leader or Facilitator:

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

having a QFD Master Black Belt^® custom-tailor a QFD process for your company; and
submitting two QFD work objects from an actual project using your tailored process for successful review by a QFD Master Black Belt^® within one (1) year.

Having a QFD Green Belt^® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt^® Certificate Course - the next step toward becoming a successful QFD team leader or facilitator. The attendees of this course are eligible to enroll in the 2009 public QFD Black Belt^® Certificate Course in Savannah, as well as QFD Green Belt^® Update Course anytime in the future.

Instructor:

This course will be taught by the following instructor - one of the only two non-Japanese to earn QFD Red Belt^® certification by Dr. Akao, founder of QFD.

Glenn H. Mazur (http://www.mazur.net)

Executive Director, QFD Institute
Executive Director, International Council for QFD
Certified QFD Red Belt^®
1998 Akao Prize^® winner for Excellence in QFD
Trained over 2,000 QFD Green Belts^® worldwide
Kansei Engineering Lifestyle QFD expert
President, Japan Business Consultants, Ltd.
National Academies of Science Board, Innovation
Senior Member of American Society for Quality
Member of Japanese Society for Quality Control
Japanese quality specialist, fluent in Japanese
Adjunct faculty, University of Michigan (ret.)
International keynote speaker and author of QFD articles and papers in numerous publications
Experience in aerospace, automotive, computer, medical, financial, healthcare, IT, insurance, manufacturing, machine tools, service, and more.

The QFD Institute permits only full status QFD Black Belts^® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt^® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

Testimonials by Past Attendees:

“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)

“The [QFD] Green Belt Course was excellent. The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."

“Instructors' Knowledge was impressive and the materials were presented well."

“Excellent course. Well done."

“I would strongly recommend this course to others."

“Nice touch on how to pull the groups interests together with the easel sheets. Topics covered were good."

“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt^® Course. We have learnt so much from him.”

See companies that have in the past sent their employees to the QFD Institute's training.

Fees & Registration:

The fee for this 2-day professional course is US$1,655 per person.

The fee include your 2009 QFD Green Belt^®training manual, Modern QFD templates, PLUS an option to attend New Kano Model Workshop for FREE on July 15, 2009.

Lunch and coffee breaks are also included.

How to Register:

Online Registration
PDF Form
MS Word Form

Stimulus Offer*

$500 OFF for the 3rd attendee from your company

─ OR ─

FREE admission for the 4th attendee from your company
$500 OFF for each additional attendee from your company after 4 attendees

* Class size is limited. Stimulus Offers are good until the special offer seats sell out. See Terms & Conditions...

Not sure who's coming?

Register NOW to reserve seats at special prices and tell us names later.

Venue, Hotel & Travel:

This course will be held at the following hotel, from 8:00 AM – 4:00 PM on both July 13 and July 14.

Please plan your travel accordingly. Early departure could jeopardize receiving the certificate.

The free New Kano Model Workshop will be also held at this hotel on July 15.

Hotel reservations should be made directly with the venue hotel.

venue hotel

Lexington Hotel Detroit Metro Airport (formerly Hampton Inn)

30847 Flynn Drive, Romulus, MI 48174

Reservations: 1-734-721-1100

Website | Map

The QFDI rate at this venue is $85 plus taxes. This hotel is approximately 1 mile from Detroit Metro Airport (airport code DTW). It offers complimentary continental breakfast, high-speed wireless Internet, newspapers, local phone calls, and 24-hour airport shuttle. A courtesy telephone is located in the baggage area of the airport.

This hotel is less than 30-minutes from the famous Ann Arbor Art Fairs on July 15-18, 2009 that attract 1,000 artists and half a million visitors, including Ann Arbor Street Art Fair, State Street Area Art Fair, Ann Arbor Summer Art Fair, and Ann Arbor's South University Art Fair.

TOP

QFD Green Belt® Certificate Course

For Successful 21st-century Product & Business Development

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

Brief history and principles of QFD - What it is and How it works;

The advantages of Modern QFD over Traditional QFD;

How to understand spoken and unspoken requirements (Voice of Customers);

How to prioritize customer needs and focus the development process;

How to translate key customer needs into product specifications;

How to deploy these needs end-to-end to each functional process;

Examples of QFD for manufactured goods, service and business process, chemical and food products;

Customer Gemba Visits

Customer Voice Table

Affinity Diagram

Hierarchy Diagram

Analytical Hierarchy Process (AHP)

Maximum Value Table

House of Quality

Downstream QFD Deployments (generic deployment in public course)

Blitz QFD®

Kansei Engineering (Lifestyle Deployment)

TRIZ

New Lanchester Strategy for Sales and Marketing

Critical Chain Project Management (Schedule Deployment)

New Product Development Teams

Project Managers;

QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;

Training scouts who will report on QFD to their management;

Quality consultants and Six Sigma/Design for Six Sigma Black Belts;

Trainers, facilitators, and internal quality gurus;

Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.

QFD Institute's latest QFD Green Belt® Training Manual

A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

You may also bring your project team and learn as you work on a real project or you may join others.

Upon successful completion of this course, students receive a provisional QFD Green Belt® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

This course will be taught by the following instructor - one of the only two non-Japanese to earn QFD Red Belt® certification by Dr. Akao, founder of QFD.

Glenn H. Mazur (http://www.mazur.net)

Executive Director, QFD Institute

Executive Director, International Council for QFD

Certified QFD Red Belt®

1998 Akao Prize® winner for Excellence in QFD

Trained over 2,000 QFD Green Belts® worldwide

President, Japan Business Consultants, Ltd.

National Academies of Science Board, Innovation

Senior Member of American Society for Quality

Member of Japanese Society for Quality Control

Japanese quality specialist, fluent in Japanese

Adjunct faculty, University of Michigan (ret.)

International keynote speaker and author of QFD articles and papers in numerous publications

Experience in aerospace, automotive, computer, medical, financial, healthcare, IT, insurance, manufacturing, machine tools, service, and more.

The QFD Institute permits only full status QFD Black Belts® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)

“The [QFD] Green Belt Course was excellent. The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."

“Instructors' Knowledge was impressive and the materials were presented well."

“Excellent course. Well done."

“I would strongly recommend this course to others."

“Nice touch on how to pull the groups interests together with the easel sheets. Topics covered were good."

“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt® Course. We have learnt so much from him.”

NOTE: The QFD Institute offers two distinct pathways of QFD learning:

1) In-house custom-tailored QFD programs and

2) Public QFD courses. Those who are seeking QFD application methods specific to their special field or situation should consider in-house QFD training, which includes additional components and custom-tailored training manuals and QFD process.

For details and questions, please contact the QFD Institute (Tel: +1 734-995-0847).

The above course description addresses largely public QFD Green Belt® Courses based on generic materials. This course may be also scheduled in-house at your company location—either as a custom-tailored or generic course—if there are five or more employees who would like to take it.

QFD Green Belt^® Certificate Course

Blitz QFD^®

QFD Institute's latest QFD Green Belt^® Training Manual

A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

This course will be taught by the following instructor - one of the only two non-Japanese to earn QFD Red Belt^® certification by Dr. Akao, founder of QFD.

Certified QFD Red Belt^®

1998 Akao Prize^® winner for Excellence in QFD

Trained over 2,000 QFD Green Belts^® worldwide

The QFD Institute permits only full status QFD Black Belts^® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt^® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt^® Course. We have learnt so much from him.”

The above course description addresses largely public QFD Green Belt^® Courses based on generic materials. This course may be also scheduled in-house at your company location—either as a custom-tailored or generic course—if there are five or more employees who would like to take it.