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QFD Green Belt® Training Packages


Internationally acclaimed introductory to Modern Blitz QFD® and ISO 16355, the QFD Green Belt® Course is designed for businesses and people who wish to learn the cutting-edge best practice for agility, innovation and leadership essential to compete in today's global market.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by conventional approaches seen elsewhere. You will be introduced to all of these topics in this course:

  • Blitz QFD®
  • ISO 16355 (the new QFD standard)
  • Wishbone Diagrams
  • Semantic and Situation Analysis
  • Analytical Hierarchy Process (AHP)
  • Kano Model
  • Customer Gemba visits, and more.
  • Jump to details...
  • Printable Brochure: PDF Brochure

This workshop is part of the international program in Quality Function Deployment and ISO 16355; it is the only Modern QFD curriculum authorized by the late Dr. Akao, founder of QFD.

This course is compatible with QS-9000, Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives. As a course offered by the QFD Institute, you are assured of unparalleled excellence on this subject. (See Testimonials.

All QFD courses are now offered virtually, as a live online workshop, using the Zoom platform. Now you can attend from anywhere in the world, without the need to travel.

QFD Green Belt® Course

This Step-By-Step, Hands-On Workshop Will Show You: (Click here to open / close the panel)

Core Blitz QFD® Tools:

  1. Project Goals table
  2. Customer Segments table
  3. Gemba visit table
  4. Customer Process Model
  5. Customer Voice table
  6. Affinity Diagram
  7. Hierarchy Diagram
  8. Analytic Hierarchy Process (AHP)
  9. Maximum Value Table
  10. House of Quality (HOQ) — modernized
  11. Downstream QFD Deployments (generic deployment in public course)
Associated Methods That You Will Be Introduced: (Click here to open / close the panel)
Who Should Attend: (Click here to open/close this panel)
  • No Prerequisites.
  • New product and service development teams and project managers;
  • Project team members from Marketing & Sales, R&D, Design, Manufacturing, Service, Quality, Business Development, and those who are key to the success of the new product / business / organizational strategy;
  • Training scouts who will report to their management;
  • Quality consultants, Six Sigma / Lean Sigma / DFLS / DFSS Black Belts and Master Black Belts;
  • Trainers, facilitators, internal Quality / Sigma gurus, Organizational Excellence champions, as well as University Professors who teach innovation and the topics mentioned here;
  • Those who are familiar with classical QFD and House of Quality methods from the 1980s.
  • Anyone who seeks better designs, quality, and innovation.
  • Here is a partial list of companies that have sent employees to this training.
Recommended Things To Bring: (Click here to open/close this panel)
  1. A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat® reader) or calculator -- as you will receive a memory stick with QFD software templates and case studies.
  2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. (You will receive detailed instructions on this with your registration receipt/invoice.)
  3. IMPORTANT: There is NO NEED to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you!  If it is not feasible to bring such data, you may join others or use a generic (or hobby) project.
  4. Access to the Internet and Zoom: To attend a virtual online QFD course, you will need adequate Internet connectivity and a Zoom account (free account). Please make the necessary setup and test your device well ahead of time.
Training Materials (Click here to open / close this panel)
  • The QFD Green Belt® training manual (the latest version)
  • Modern QFD templates
  • Select case students
  • ISO 16355 series bibliographic reference papers (1,000+ page eBook, $149 value)NEW
Registration: (Click here to open / close this panel)

Registration Options:

  • Option #1
    QFD Green Belt® Course: US$2,145 per attendee.
  • Option #2
    Facilitator's Package: $6,620 per attendee.
    Includes both QFD Green Belt® Course and QFD Black Belt® Course.

The above prices includes all training materials, modern QFD templates including modern House of Quality matrix and AHP, case studies, and ISO 16355 reference materials, plus after-class support. The dates and time zone of the QFD Black Belt® Course will be determined based on attendee preferences after we receive their registration form.

How To Register:

Please send one of these Registration Forms. Please send it by Email or by Fax +1 206-203-3575

Venue & Travel: (Click here to open / close this panel)

Virtual courses. No need to travel.

QFD Belt® Certification: (Click here to open / close this panel)

A provisional QFD Green Belt® Certificate will be issued upon successful completion of this course.

Students desiring to receive a full certification must submit a completed QFD project to the Instructor within one (1) year, demonstrating their ability to use the modern QFD Blitz® tools taught in the course. For this purpose, they may send work-in-process to the instructor for review, following the classroom portion of the training.

Instructors: (Click here to open / close this panel)

This course is taught by Glenn Mazur and/or Carey Hepler, two certified instructors:

Glenn H. MazurMr. Mazur has been certified as a QFD Red Belt® (the highest level) by the late Dr. Akao. In 1998 Mr. Mazur was awarded the International Akao Prize® for his work in developing and disseminating the practice of QFD globally.

Mr. Mazur serves as the Executive Director of the QFD Institute and International Council for QFD which coordinates international research and symposia toward advancement of the QFD methodology. Mr. Mazur is also the convenor of ISO 16355 technical committee. Mr. Mazur has also been designated a QFD Architekt by the German QFD Institut Deutchland and is the first trainer to introduce the Japanese Gemba Study method to the U.S. In addition to his work in QFD, he has also been trained in the Analytic Hierarchy Process (AHP) by its developers late Dr. Thomas Saaty and Dr. Ernest Forman and has integrated this methodology into the QFD priority scoring system.

Mr. Carey W. Hepler earned his QFD Black Belt® Certification and Trainer license from the QFD Institute in 2008 and was awarded the International Akao Prize® for Excellence in QFD in 2010 for his work in applying QFD to the US health insurance marketplace. Mr. Hepler is a member of the US technical committee that develops the ISO 16355 standard for QFD. He is also a Six Sigma Black Belt, an Analytic Hierarchy Process (AHP) Black Belt, a Net Promoter System Champion, and a certified Project Management Professional (PMP). He holds an MBA from the University of Florida.

Mr. Hepler began his career as a quality analyst and quality manager at AT&T Universal Card Services, which received the Malcolm Baldrige National Quality Award in 1992. He joined Blue Cross Blue Shield of Florida in 2002 as marketing analytics director and later became innovation director when he began to incorporate QFD into their product development process. His work in the fast-changing US healthcare sector has continued to his current position as Net Promoter System Champion at UnitedHealth Group where he is integrating QFD to improve consumer experiences.

See the QFD papers and presentations by Carey W. Hepler

Contact Us

Please feel free to contact QFD Institute if you have any questions about this course or QFD in general, as well as to inquire about more course dates or in-house training options.