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Rockin' It at 2018 ISQFD in Hong Kong

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An amazing global event for the QFD community was put together in September 2018 by the Hong Kong QFD Association. Despite raging typhoons, earthquakes, and the trend toward political isolationist thinking these days, folks traveled from all parts of the world to exchange ideas, rekindle old friendships and make new ones, and even enjoy visits to local universities and sightseeing in Hong Kong and Macao.

The 24th ISQFD (International Symposium on QFD) brought together QFD thought leaders from Asia, Europe, and the Americas to discuss their latest research, extensions, and applications.

No longer simply about making a House of Quality matrix, QFD is standardized in the new ISO 16355 as a comprehensive tool for understanding customers' true needs and deploying them throughout your development process and entire value chain creation, including corporate functions such as marketing and sales as well as supply chain, inventory, HR, support, and sustainability.

The Hong Kong ISQFD reflected this international recognition. Over 50% of the presentations referenced the new ISO 16355 series standards which codify the late Dr. Yoji Akao's Comprehensive QFD model and is based on the Japanese Industrial Standard (JIS) Q-9025. Oddly, it was the Japanese presenters who least mentioned neither the ISO nor the JIS standard. Perhaps their traditional corporate structure and workplace culture are fundamentally no different from the time when QFD was born half a century ago.

In any case, most impressive at the Hong Kong ISQFD were the extensions of Classical QFD of manufactured products into domains such as human resource planning, university education, Internet of Things (IoT) and software-intensive businesses, organization and business transformation, and other human-focused applications. Here are some of the highlights:

Kowloon, photo by wikipedia User Alpha
Kowloon, Hong Kong,
photo by: wikipedia User Alpha

Human Resources, Organization and Business Transformation

University Education

Internet of Things (IoT)

Other papers and interesting methods and tools introduced at ISQFD 2018 may be reviewed in a future newsletter.

For those who wish to learn the new ISO 16355 series QFD tools, we invite you to the next QFD Green Belt® Course.

Also, Call For Paper is now open for the 2019 International Symposium on QFD (ISQFD'19-Boise).

Please contact us if you have questions.


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