QFD Institute - The official source for QFD.

Publications and Transactions
of past QFD Symposia

Since 1989, the Symposia on Quality Function Deployment have been held in North America to highlight the latest applications and methods. To find an article about a particular industry application or method, use the search features below.

Publications include transactions of the symposia, tutorials and special lectures of the symposia, and QFD Forum Hardcopy from periodic professional research sessions. TOP

 

Keyword search:

This page: Ctrl+F

This site:
 

Go directly to order form.

Can't find a topic:
 email qfdi@qfdi.org.

Year search: Click for abstracts

Symposia
Transactions		 Tutorials Special
Lectures		 Forum
Hardcopy
1989  
1990  
1991  
1992  
1993   1993
1994   1994
1995 1995 1995 1995
1996 1996 1996
1997 1997  
1998 1998  
1999 1999 1999
2000 2000  

 

Tables of Contents of the
North American Symposia on QFD

1989: 1st Symposium on QFD   (ISBN1-889477-01-X)

  1. A Tutorial on the Principles of Quality Function Deployment: Excerpts from the Implementation Manual for the Three Day QFD Workshop, K. R. Hofmeister and W. R. Slabey, The American Supplier Institute.

  2. A Tutorial on the Principles of Quality Function Deployment: Affordable Innovation - Using the Full Power of QFD's Matrix of Matrices to Get Timely, Cost Effective, Customer-Focused, Innovative Designs, R. King, GOAL/QPC.

  3. Vehicle Wiring QFD, D. Carter, K. Hasenstab and S. Schafer, Electro-Wire; R. Uroda, Ford B&AGO.

  4. QFD: A Road Map for Survival in the 1990's, D. Makie, Masland Industries.

  5. QFD in the Development of a New Medical Device, J. R. Rodriguez-Soria, Ernst & Whinney.

  6. QFD: A Systems Approach to Brake Design, T. J. Bodell and R. A. Russell, Kelsey-Hayes Company.

  7. Front End Accessory Drive Design - A QFD Approach, R. Ahoor, Ford.

  8. SMC Truck Hood, M. Gavoor and G. Marcel, Rockwell International; Greg MacIver, Ashland Chemical.

  9. Developing Tree Structures that Include Qualitative Characteristics, J. Naughton, Expert Knowledge Systems.

  10. QFD: A Systematic Approach to Product Definition, D. Thompson, AT&T Bell Laboratories.

  11. Thrill Your Customer, K. Shaikh, Hewlett-Packard.

  12. Implementing QFD at TI: What Worked and What DidnÕt, R. Porter, Texas Instruments.

  13. Lessons Learned in Applying QFD, J. Moran, Polaroid Corporation.

  14. QFD: A Flexible Management Tool, R. C. Blaine, D. W. Burden and N.E. Morrell, The Budd Company.

  15. Useful Enhancements to the QFD Techniques, H. Vannoy, AC Rochester.

  16. Pre-Planning a Total Product:. The Key to Success in Complex Product Development Situations, C. W. Kurowski, Chrysler Motors.

Return to top Go to order form

1990: 2nd Symposium on QFD (ISBN1-889477-02-8)

  1. Overview of Quality Function Deployment, R. J. Dika, Chrysler Corporation.

  2. QFD: A Basic Primer - Excerpts from the Implementation Manual for the Three Day QFD Workshop, W. R. Slabey, American Supplier Institute.

  3. Applying QFD in Various Industries, K. R. Hofmeister, American Supplier Institute.

  4. Quailty Function Deployment and Total Quality Excellence, M. G. Gavoor, Colgate-Palmolive Company.

  5. Fanatic QFD User, J. Terninko, Responsible Management.

  6. Software Quality Deployment - Adapting QFD to Software, R. Zultner, Zultner Associates.

  7. Quality Improvement - Start at the Beginning with QFD, W. H. Selecman, Ernst & Young.

  8. Introducing QFD into an Organization, R. Stoy and D. McDonald, Beckman Industries, Inc.; James Naughton, Expert Knowledge Systems.

  9. New Technologies for Listening to the Voice of the Customer, R. L. Klein, Applied Marketing Systems, Inc.

  10. A Pilgrimage from the House of Quality to the Customer Cathedral, M. Lyons and J. Alexander, Impact Group.

  11. Steering Column Concept Selection for Low Cost and Weight, R. L. Begley, Chrysler Corporation.

  12. Bringing QFD to the Shop Floor - Ford - GE Blower Motor Project, H. Wadke and A. Palumbo, Ford Motor Corporation; M. Cicala, American Supplier Institute.

  13. What Do I Put in a QFD Chart? J. Cavanagh, American Supplier Institute.

  14. QFD on a Defense Contract, P. L. Bersbach and P. R. Wahl, GM - Hughs Electronics.

  15. Management Aids for Summarizing House of Quality Information, G. S. Wasserman, Wayne State University.

  16. Deployment Normalization, D. Lyman, International TechneGroup, Inc.

  17. New Directions for QFD - Goal/QPC Research Committee 1989 Research Report, B. King and J. Moran, GOAL/QPC.

  18. QFD and Taguchi Methods, J. Quinlan, American Suplier Institute.

  19. Manufacturing Strategic Plan - QFD & The Winchester Gear Transfer, D. Calloway and B. Chadwell, Rockwell International.

  20. QFD Planning Approach to a Supplier Quality Program, R. J. Pratt, ARCAD Corporation; G. J. Marcel, Rockwell International.

  21. Quality Function Deployment at FPL, J. L. Webb, Florida Power and Light, Inc.; W. C. Hayes, Qualtec, Inc.

  22. Lessons Learned from a QFD on the Space Transportation Engine, D. Lecuyer, Pratt & Whitney.

  23. Incorporating Market Research into the Product Development Process, T. Domke, GE Medial Systems.

  24. QFD Integrated with Software Engineering, M. A. Betts, Hewlett-Packard.

Return to top Go to order form

1991: 3rd Symposium on QFD ISBN1-889477-03-6

  1. Overview of Quality Function Deployment, R. J. Dika, Chrysler Corporation.

  2. Quality Function Deployment - Excerpts from the Implementation Manual for Three Day Workshop, K. R. Hofmeister, American Supplier Institute.

  3. Getting the Voice of the Customer, G. Mazur, Japan Business Consultants, Ltd.

  4. The Hows, R. F. Hales, International TechneGroup.

  5. Total Quality Management and Quality Function Deployment, S. Ungvari, American Supplier Institute.

  6. Comprehensive QFD System, S. Cha Nakui GOAL/QPC.

  7. Using QFD with Dynamic Customer Requirements, J. B. ReVelle, Ph.D., Hughes Aircraft Company.

  8. Building QFD into a Comprehensive Product Development System for Competitive Advantage, C. Nicholson, Blount Inc.

  9. Filling in the Blanks: QFD & Technical Optimization, J. Quinlan, ITEQ International, Ltd.

  10. Structured vs. Non-Structured Approach to QFD, W. H. Slabey, American Supplier Institute.

  11. Using the QFD Concept in Non-Product Related Application, R. G. Day, Total Quality Management, Inc.

  12. Quality Function Deployment to Gather Customer Requirements for Products that Support Software Engineering Improvement, J. Moseley, J. Worley, Texas Instruments.

  13. QFD Study of CATV Connector, M. Liner, Raychem Corporation.

  14. Concurrent Engineering a Harris - Lessons Learned, J. A. Lugo, W. J. Vitaliano, J. S. Lutz, Harris Corporation.

  15. QFD & Taguchi for Design with Environmental Elegance, Dr. C. M. Overby, Ohio University.

  16. Voice of the Customer Analysis & Other Recent QFD Technology, G. Mazur, Japan Business Consultants, Ltd.

  17. QFD Assumes You have an Imagination, J. Terninko, Responsible Management.

  18. Electronic Exchange of QFD Data, R. F. Hales, D. Lyman, R. Norman, International TechneGroup.

  19. Enhancements to the QFD Process, E. H. Vannoy, P.E., Product Engineering & Reliability Engineering Consultant.

  20. Requirements Gathering Tecniques Used with Quality Function Deployment, A. I. Sharkey, IBM Corporation.

  21. Generalized Approach to Adapting QFD for Software, A. I. Sharkey, IBM Corporation.

  22. The Strategic Approach to Market Research, D. A. Ginder, Mech Group, Inc.; N. Donforio, G.E. Medical Systems.

  23. Concept Development Through Teamwork - Working for Quality, Cost, Weight and Investment, R. J. Dika, R. L. Begley, Chrysler Corporation.

  24. Before the House: The Voices of the Customer, R. E. Zultner, Zultner & Company.

  25. Who Needs QFD User Groups? R. Norman, R. F. Hales, D. Lyman, International TechneGroup.

  26. Amplifying the Voice of The Customer, M. C. Lyons, J. A. Alexander, Impact Group, Inc.

  27. Application of a QFD and Other Quality Tools to a Trunk System, Bill Biondo, General Motors.

  28. Forming Teams and Getting Started, E. H. Vannoy, P.E., Product Assurance & Reliability, Engineering Consultant.

  29. What is Happening in Academia? Prof. A. Aswad, University of Michigan - Dearborn.

  30. Patient Designed Hospital Care: An Oxymoron No Longer, L. E. Kelly, Medical Center of Central Massachusetts.

  31. Reality Checking in Administrative Processes, F. Topper, Consultant.

  32. QFD on the Advanced Launch Systems Interconnects, T. Thomason, Rockwell International.

  33. QFD as a Method for Engineering Organization Effetiveness, S. A. Meyer, D Green, T. Wood, Electronic Data Systems.

  34. QFD Model with Feedback Loop for Service Industries, B. Price, C. Lewis, Wayne State University.

Return to top Go to order form

1992: 4th Symposium on QFD (ISBN1-889477-04-4)

  1. QFD Primer - Excerpts From The QFD Course Manual, K. Hofmeister, B. Slabey, American Supplier Institute.

  2. To QFD or Not QFD (That Is The Question), S. F. Ungvari, American Supplier Institute.

  3. Voice Of The Customer Table: A Tutorial, G. Mazur, Japan Business Consultants, Ltd.

  4. Developing Company Specific QFD Training: A Customer Driven Approach, M. Liner, Raychem Corporation.

  5. How QFD Saved A Company - The Renaissance Spirometry System, O. Kaelin, P. Bennett, R. L. Klein, Applied Marketing Science, Inc.

  6. QFD: A TQM Cornerstone For Quality Business Operations and Consolidation Factoring: A QFD Enhancement for Quality Business Decisions, A. L. Weisbrich, ENECO.

  7. QFD In Strategic Planning - A Study In Product Direction, D. Lyman, International TechneGroup, Inc., R. Beusinger, J. Keating, Chevron Chemical Company.

  8. Reducing Time to Market for New Oroducts: QFD in Action, Kevin O'Brien, Ph.D. , Raychem Corporation.

  9. Quality Function Buying,Vincent F. Elliott, Elliott Affiliates, Ltd.

  10. QFD as as a Process Redesign Tool: An AT&T Case Study,  Catherine (Kate) Mellina, AT&T Bell Laboratories.

  11. Integration of Quality Assurance Into Business Functions, Stuart Chalmers, KAIZEN Institute of America.

  12. QFD in the Service & Administrative Environment, Kurt Hofmeister, American Supplier Institute.

  13. Using QFD to Prioritize Design Resources, Gary S. Wasserman, Wayne State University.

  14. Customer Oriented Product Concepting: Beyond the House of Quality, M. Larry Shillito, Eastman Kodak Company.

  15. QFD Program Management and Product Development process, Mark D. Gavoor, Colgate-Palmolive Company.

  16. Synergy of Taguchi's Philosophy with Next Generation QFD, Jonh Terninko, Responsible Management, Inc.

  17. The Customer Process Table: Hearing Customer's Voices Even If They're Not Talking, Dale L. Nelson, dale Nelson Consulting.

  18. Task Deployment of Service, Richard E. Zultner, Zultner & Company.

  19. TQM and Software Engineering: A personal Perspective, Barbera Liston, Equal Partners.

  20. Gaining the Strategic Advantage: Implementing Proactive Quality Function Deployment, Satoshi Nakui, GOAL/QPC.

  21. QFD as a Structured Design Tool for Software Development, Takami Kihara, charles E. Hutchinson, Dartmouth College.

  22. Multi - phase QFD Studies for Product and Services Development, Joe A. Miller, The Focus Consulting Group, Inc., Armando Bombino, Baxter Healthcare Corporation.

  23. Flowing Customer Demanded Quality from Service Planning to Service Design, Greta Stamm, Educational Services Institute, Inc.

  24. QFD in Emergency Road Service, Dr. Adnan Aswad,k Diana l. Glowski, the University of Michigan - Dearborn, David J. Zink, Ford Motor Company.

  25. Use of Correlation Matrices in Quality Auditing, Alan B. Rothman, Department of Defense.

  26. Quality Teamwork for Quality Deployment, Bruce L. Dockstader, Ph. D. The Goodyear Tire & Rubber Company.

  27. QFD Training Program, Jude Heimel, AT& T Bell Laboratories.

  28. Hospital Marketing's Role in TQI: QFD, Duane Loller, Meadville Medical Center.

  29. QFD in the Design of a Pipeline Distribution Center. James W. Cole, Ph.D., Process Management International, Gary Williams, Chevron Pipe Iine, Co.

  30. QFD and Aerospace: A Success Story, Thomas B Buell, American supplier Institute.

  31. Using Quality FUnction Deployment to Align Business Strategies and Business Processes with Customer Needs, Bill Barnard, NCR.

  32. Listening to the Customer, John Crossley, The Clorox Company.

  33. Taking QFD through to the Production Planning Matrix: Putting the Customers on the Line, Diabe M. Scheurell, Ph. D., Kimberly-Clark Corporation.

  34. The Utilization of QFD in the LH Powertrain Program, Glenn W. Czupinski, Don H. Kerska, Chrysler Corporation.

  35. Using the QFD A-1 Matrix to Identify software Development Risks, Walter M. Lamia, Carnegie Mellon University.

  36. Use of QFD IN Market Driven Education Service Study, Allen I. Sharkey, Thomas W. Suther, IBM corporation.

  37. Use of QFD in Liquid Rocket Engine Power Cycle Selection, Arthur H. Weiss, Kethleen N. Butler, Rocketdyne.

Return to top Go to order form

1993: 5th Symposium on QFD (ISBN1-889477-05-2)

  1. Market Expansion Analysis Through QFD, J. A. Miller, Quality Processing Consulting, H. N. Tucker, Clintec Nutrition.

  2. Does QFD Support Corporation's 35-Year Vision?, J. Terninko, Responsible Management.

  3. Optimizing QFD, G. Brubaker and P. Dunham, NCR Corporation.

  4. Using Fuzzy Set Theory To Derive An Overall Customer Satisfaction Index, G. Wasserman, Wayne State University, Agus Sugjianto, C. Wisry Sanrow, Quality Engineering Consultants and Contractors. Inc.

  5. Measuring Improvements in Customer Satisfaction Through QFD, Jose A. Santos, Universidade de Sao Paulo, Brazil

  6. Supporting Technique to Improve Cycle Time When Using QFD,William J.Riordan, Howard Hohnson, Catherine Olin, Tom Salyers, GDE Systems Inc.

  7. Successful Quality Function Deployment (QFD) Application at Digital Equipment CorporationUnique Approaches and Applications of QFD to Address Business Needs,Michelle Ackerman, Bob Buckland, Digital Equipment Corporation.

  8. QFD And Selecting Best Design, I. Ferguson, Ian Ferguson Associates.

  9. Concept Selection "A Process For Aerospace Design Decisions", D. Hamilton, McDonnell Douglas Aerospace - East.

  10. Enhancing Customer Service Through QFD, L. A. Frantzve and M. Krisman, Cincinnati Bell Information Systems.

  11. QFD Applied To R & D Activities, M. Soril and Z. Goifi, LaBein Centro de Investigacion Technologica Quality.

  12. Quality Function Deployment For Large Systems, E. B. Dean, NASA Langley Research Center.

  13. Concurrent Engineering and the Entire QFD Process: One Year After Start-Up of a New Mill, D. M. Scheurell, Ph.D., Kimberly-Clark Corporation.

  14. QFD for Improving Employee Morale, Gary Ekstrom, IBM Skill Dynamics.

  15. QFD and Personality Type - The Key to Team Energy and Effectiveness, Dilworth Lyman, International TechneGroup, Inc., Ken Richter, Chevron Chemical company.

  16. Building Beyond the House of Quality: Concept Development, Donald E. Demallie, Unisys Corportion.

  17. Quality Function Deployment -  A Systems View, Dr. S. Nelle, Decision Management Australia, Byran Frew, Global Strategies.

  18. Eliminating Customer Dissatisfaction Using Negative Relationship Matrix, David H Green, Michael Cooke, Ian C. Wild, Electronic Data Systems Consulting Division.

  19. QFD at PG&E - Applying QFD To The residential services of Pacific Gas & Electric, A. Tessler, N. Wada, PG&E, R. Klein, Applied Marketing Science.

  20. QFD: A Step-Change Planning Tool for Engineering and Construction Projects, Thomas H. Oswald, P.E., Quality Management Consultant.

  21. The Application of QFD to a National Security Issue,Greg A. Mann, Sandia National Laboratories.The Application of QFD to a National Security Issue,Greg A. Mann, Sandia National Laboratories.

  22. QFD's role in Advanced Tactical Aircraft Development, Suzanne Bergman, Mcdonnell Douglass Aerospace - East.

  23. Use of QFD to Design a Simulation System, David L. Molnar, Mcdonnell Douglass Technologies Incorporated.

  24. the Application of Quality Function Deployment In the Los Angeles River Rescue Task Force, Kathleen Butler, RobertLitwin, John Marzek, Rocketdyne, rckwell International Tony Ennis, Los Angeles City Fire Department.

  25. Using QFD to Establish and Improve Internal Customer Satisfaction, Linda K. Hoffman, FMC Corporation.Using QFD to Establish and Improve Internal Customer Satisfaction, Linda K. Hoffman, FMC Corporation.

  26. Volvo's E.C.C. (Environmental Concept Car) - QFD applied to a Future Concept Car, S. Voegele, Volvo Monitoring and Concept Center.

  27. Aligning The Product Development Process Using Momentum QFD: A Case Study In Letting The Voice Of The Customer Drive The Conceptualization Of a New Leak Detector, R. Norman, Leemak Training Systems, Inc. 

  28. Utilization of QFD Principles In Chrysler's 1995 Small Car Program, Monte G. Myers, Chrysler Corporation.

  29. Application of QFD to Launch of G.M. D-Car Air Bag, Leonard Pavia, Mexican Industries in Michigan, Inc.

  30. Strategic Management of (Standard) QFD, Keith B. Termaat, Ford Motor.

  31. Quality Function Deployment for Product and Service Improvement, Daniel Hanson, Weyerhaeuser Company.

  32. QFD Adaptation Under Changing Business Directions - An Application for Product Fulfillment Systems, Sherry M. Bosserman, Motorolla, Inc.

  33. DMOQs: Measuring Yourslef Against the Voice of the Customer, Patrick G. Brown, Dianne M. Thompson, AT&T Bell Laboratories.

  34. Applying QFD to Health Care Services: A case Study at the University of Michigan Medical Center,  Deborah M. Elrich, PH.D. and Dennis J. Hertz, University of Michigan Medical Center.

  35. The Strategic and Tactile Use of QFD in the product Planning and Development Process. Kenneth L. Pia, Creative Research Services, Inc.

  36. Just Do it!, John Stitt and Cheryl York, Kimberly - Clark corporation.Just Do it!, John Stitt and Cheryl York, Kimberly - Clark corporation.

  37. Application of QFD to a "Soft" Issue, Jonh Crossley, The Clorox Company.

  38. Beyond the House of Quality - Dynamic QFD, Cindy Adiano, IBM Austin, Aleda V. Roth, Duke University.

    39.

  39. Priorities: the Analytical Hierechy Process in QFD, Richard Zutner & Company

  40. Enhancing Customer Service Through QFD, Lori A Frantzve, Mahesh Krishnan, Cincinnati Bell information Systems.

  41. QFD for Service industries: From Voice Of Customer To Task Deployment, G. Mazur, Japan Business Consultants.

  42. QFD in Academia: Addressing the Customer Requirements in the Design of engineering Curricula, Mahesh Krishnan, Cincinatti Bell Information Systems, Dr. Ali A. Housmand, University of Cincinati.

  43. An Application of QFD in Product Support Services, Jeff Litwin, Rockwell International.

  44. QFD for Military Technology Development Planning, Robert A. Fiske, Ph.D. and William J. Adams, Rockwell International, Walter R. Peck, LME, Inc. 

Return to top Go to order form

1994: 6th Symposium on QFD (ISBN1-889477-06-0)

  1. QFD Outside North America- Current Practices in Europe, The Pacific Rim, South America, and Beyond, Glenn H. Mazur, QFD Institute

  2. Linking QFD To Planning, M. L. Shillito, Eastman Kodak Company

  3. Multiple Matrices For A Marketing QFD, M. Ackerman, B. Buckland, Digital Equipment Corporation

  4. Quality Function Deployment In Concurrent Engineering And System Development Process, D.L. Melton, ITT Aerospace/Communication Division

  5. Integrating Quality Function Deployment (QFD) in to the System Engineering and System Development Process, David L. Melton, ITT Aerospace/ Communicatios Division

  6. QFD in existing Manufacturing Operations,Jim Folaron, 3M Company

  7. Ultratec Tijuana, C.D. Ballon, AIA Raychem Corporation

  8. Aligning Process Improvement With The Voice Of The Customer, M. Zubeck, Space Systems/Loral Frank Nibley, Leemak, Inc.

  9. QFD Introduction To Motorola-A Study In Change Management, S. Bossserman and J. Stoner, Motorola

  10. Exceeding Customer Expectations, A. Gustafsson and N. Gustafsson,Linkoping University

  11. Managing To Meet Employee Expectations, R. Woods, PHR, Dow Corning

  12. Quality Elements To Consider In Deriving The Voice Of The Customer, R. L. Brass, Development II

  13. A Road Map For Gathering Data From Customers: Lessons From Experience, M. Liner, Raychem Corp., D. Daetz, HP, F. Laurentine, Sun Microsystems, R. Norman, TrailHead Learning Systems

  14. Prioritization Of Your Customer Wants Through The Use Of A Pre-planning Matrix, B. Yoder and J. Sosenko, EDS-Management Consulting Services

  15. Additional Applications Of QFD Matrices, A. Uber III and D. Gigler, Medrad Inc.

  16. Set-Based Target Setting With Precise Rate Of Improvement Weights In QFD, J.J. Cristiano, C.C. White III, J.K. Liker, University of Michigan

  17. Beyond The House Of Quality: Dynamic QFD, C. Adiano, IBM and A.V. Roth, University of North Carolina

  18. The Ritz-Carlton Housekeeping System: Service QFD Application, J.N. Kirk and A.F. Galanty, Ritz-Carlton, Dearborn

  19. Implementing Software QFD On Large Projects, D.S. Newton and M.P. McDonald, Anderson Consulting

  20. Towards Better Object Oriented Software Designs With QFD, E.S. Zawacki, Jet Propulsion Laboratory and Ellen Domb, GOAL/QPC

  21. Statistical Consistent Transformation Algorithm For Output Calculations Within The QFD Matrix, R. Vrancken, Siemens Automotive

  22. QFD-A Service Application In Human Resources, L. Harper, T. O'Driscoll, T. Yardley, and M. Zapata III

  23. Training Development Using QFD Curriculum Planning and Development, K. Richter, Cheveron USA and D. Lyman, International TechneGroup Inc.

  24. Integrating The CustomerÕs Voice To Improve Educational Services Through QFD, M. Grimes, J. Malmberg, and G. LaBine, Lakeshore Technical College

  25. QFD For Small Business-A Shortcut Through The 'Maze of Matrices', G. Mazur, Japan Business Consultants, Ltd.

  26. Applying QFD In Health Care Services-The Princeton Foot Clinic, J. Gibson, Baptist Health System

  27. Designing The Voice Of The Customer Into A New Hospital Surgery Center, S. Macfarlane and K. Eager, The Quality Advisor, Inc.

  28. Cardiac Arrest! QFD On The Heart And Soul Of A Medical Center, V. Alterescu, D. Newhart, and F. Tiedemann, John Muir Medical Center

  29. QFD In Health Care: Identifying Methods To Tailor QFD To A Service Industry. A Case Study At The University Of Michigan Medical Center, D. Erlich and E. Kratochwill, University of Michigan Medical Center

  30. QFD And Information Technology: Designing The C31 System1 System, P.J. Hofman, CQE Air Academy Associates

  31. QFD Applications At NASA Lewis Research Center, Y. Liou, Cleveland State University, D. Swec and D. Sender, NASA Lewis Research Center

  32. We Design It With Our Ears, S. Blondin, S. Cancellieri, D. Grace, and S. Maynard, The Wiremold Company, Inc.

  33. Developing A New Generation '14' Color Set, S. Salminen, Nokia Home Electronics and I. Ferguson, Ian Ferguson Associates

  34. QFD Study On Brake Chamber Diaphragm, D.B. Wootton, Milliken Industries Ltd. and J. Newbold, Northern Rubber Company, Ltd.

  35. Making The Neon Fun To Drive, J.E. Fernandez, J.L. Chamberlin, E.G. Kramer, J.H. Broomall, H.A. Rori, and R.L. Begley, Chrysler Corporation

  36. Utilization Of QFD Principles For Defining The Functional Objectives Of Future Jeep And Dodge Truck Vehicles, TS. Zaydel, Chrysler Corporation

  37. Using QFD To Improve Process Of Automotive Painting, C. Miller, Ford Motor Company

  38. Automotive Electrical Distribution System Junction Box-Current QFD (CQFD), D.L. Fluharty, AFL Automotive

  39. DFM2 Designing For Manufacturability and Marketability Designing For Manufacturability and Marketability, C. A. Kline, CIPM, QCS Limited

  40. How To Develop Correct and Significant Relationship In A QFD Matrix, M.J. Cooke, Electronic data System, T.J. Zalewski, General Motors Corporation

  41. QFD Applied To An Engineering Service Delivery Proposal, G.D. Githens, MaxiComm Project Services

  42. QFD Addresses The Mobility Of NATO Tactical Aircraft, S.P. Bergman, McDonnell Douglas

Return to top Go to order form

1995: 7th Symposium on QFD (ISBN1-889477-07-9)

  1. Using QFD to Evaluate the Profit Impact of Customer Satisfaction, B. Klein, Applied Marketing Science, Inc.

  2. Quality Function and Cost Deployment in Ceramic Industry: A Case Study, P. Sophatsathit, National Electronics and Computer Technology Center, T. Chuenchom, International Institute of Technology, Thammasat University, and N. Nisapakultorn, Quality Training (Thailand)Ltd. 

  3. Parametric Cost Deployment, E. B. Dean, NASA Langley Research Center Parametric Cost Deployment, E. B. Dean, NASA Langley Research Center

  4. Evaluating QFD Relationships Through The Use Of Regression Analysis,  B. Yoder and D. Mason, EDS-Management Consulting Services

  5. Determination of design Parameters Using QFD, Anwar-ul Islam and Ming C. Liu, Wichita State University 

  6. The Balancing of QFD Matrices: The Key to Understanding Your Customer Needs, D. Lyman, International TechneGroup, Inc. 

  7. Comprehensive QFD, D. Powers and R. Harter, CSG Card Services Comprehensive QFD, D. Powers and R. Harter, CSG Card Services

  8. Are They My QFD Rules or Are They New QFD Rules? -or- How to change a Technology, D. Lyman, International TechneGroup, Inc. 

  9. QFD Robust Design and Professional Services: Hospital Emergency Room Case, S. Macfarlane and K. Eager, Black Sheep Engineering Services  

  10. Happy Feet, Part II: The Return of the Princeton Foot Clinic -or- The QFD Viral Strategy, J. Gibson, Baptist Health System

  11. Reconciling Different Customer Needs, I. Ferguson, I. Ferguson Associates 

  12. Breaking the 'Good Cents' Mold: Using QFD to Design A Customer Incentive Program, D.E. Ball, Georgia Power Company and G. M. Katz, Applied Marketing Science, Inc. 

  13. QFD-Building Quality Into English Universities, M. Clayton, Aston University QFD-Building Quality Into English Universities, M. Clayton, Aston University

  14. Using QFD for Curriculum Design, J. Hillman and F. Plonka  

  15. VOC with a Future Dimension,  Larry Shillito, Kodak

  16. Using an Objective Sales Point measure To Incorporate Elements of the Kano Model Into QFD, W.G. Robertshaw, Arbor, Inc. 

  17. QFD and Hoshin Planning: A Look at the Synergies, J.F. Colletti 

  18. Monopolize Your Business Strategy With QFD, Dr. A.R. Atkins and L.M. Crisafi 

  19. Quality Function Deployment and Quality Policy Deployment In The South West Pacific Rim, R. Hunt, Macquarie University Graduate School of Management  

  20. Teaming Using Customer Integrated Decision Making CIDM/QFD In International Projects, M. Holtzlieter and S. Nelson, Senco Fastening Systems and B. Barnard, Barnard-Norman Associates

  21. Taguchi's Philosophy Helps Manufacturing Deployment, J. Terniko, Responsible Management Inc. 

  22. Fuelguard Lower Tie Plate Product and Process Re-Design Using QFD and Robust Design, D. Adams and G. Waymire, Siemens Power Corp., S. Macfarlane, Black Sheep Engineering Services, and P. Walsh, Ehrhardt Tool and Machine

  23. Lessons learned From A QFD On A Decklid System, G. Blumstein and H. Graves, EDS

  24. The Introduction of Quality Function Deployment At A Large Food Company, J. Rodriquez, The Q2000 Group, Inc.

  25. Electronic QFD In A Geographically Distributed Development Network, M. Mehta, Ph.D., Environmental Research Electronic 

  26. Quality Function Deployment as a Tool for Creating Service Innovations, Alexander Held, Catholic University of Elchstaff 

  27. QFD for Quality of Work Life, B. Harries and Matthew Baerveldt , TELUS

  28. QFD and Training in a Reengineering Environment, John Cominsky, Pacific Bell, Inc. and R. Norman Barnard-Norman Associates

  29. Incentive Pay For Customer Satisfaction, Bob Klein, Applied Marketing, Inc. 

  30. QFD for Prediction of Phased-in Customer Benefits, Carol Boehm, Motorola, Inc. and Ted Squires, Effective Product Foundations, Inc.

  31. Integrating QFD with Object-Oriented Software Design Methodologies, Walter M. Lamia (Software Engineering Institute)

  32. Quality Function Deployment, Mark P. McDonald, Andersen Consulting

  33. QFD's Role in QS-9000 Automotive Standards, Chad Kymal and Dennis W. Hughey, Omnex

  34. QFD and Deming Prize Activities at FPL, Bob Bodziony, Florida Power & Light

  35. QFD in the Development of Engineering Studies, Per Nilsson, Bengt Lofgren, and Gunnar Erixon, University College of Falun Borlange, Sweden

  36. An Investigation into Quality Function Deployment (QFD) Usage in the U.S., John J. Cristiano, Jeffrey K. Liker, and Chelsea C. White, III, University of Michigan

  37. QFD and ProVE: Applications in the Building Industry, James F. Meredith (AIA), Dennis O'Bierne (AIA), Giffels Associates, Inc.

  38. Voice of the Customer: Linking Your System of Measures to Customer Needs, Lorraine Pennington and Gayle Sweeney, AT&T

  39. QFD Status in the U.S. Automotive Industry, Harold Ross and Kioumars Paryani General Motors Corporation

  40. Effective Customer Satisfaction through the use of RHI©, Triple Triangle©, and X Factoring©, Robin Yap, Solutions Group

  41. Quality Function Deployment (QFD): An Effective Technique For Requirements Acquisition, Tuyet-Lan Tran and Joseph S. Sherif, California Institute of Technology

  42. Defining the Unknown Customer Wants and Needs- Applying the Reflector Method into QFD, Noriyuki Neil Takeuchi Integrated Quality Dynamics, Inc.

  43. Elicit Service Customer Needs-Using Software Engineering Tools, G.H. Mazur, Japan Business Consultants, Ltd.

  44. Business Process Reengineering with Quality Function Deployment-Process Innovation for Software Development, R.E. Zultner, CQE, Zultner and Company

Return to top Go to order form

1996: 8th Symposium on QFD / 2nd International Symposium on QFD (ISBN1-889477-08-7)

  1. QFD in a Brazilian Steel Company by Carlos Augusto de Oliveira of Belgo-Mineira Steel Company (Brazil). One of the largest Brazilian manufacturers of wire rods and drawn wires used QFD to reduce costs 35%, reduce customer complaints to one-tenth, and increase market share in automobile suspension springs.

  2. Customer Integrated Decision Making (CIDM)/QFD and the Development of Integrated Circuits Solutions for Multimedia Markets by Carrie Richardson of Motorola (USA) and Bill Barnard of Barnard-Norman Associates (USA). This is a case study involving an internationally located team using CIDM to interview customers and focus on value and choice in order to arrive at technical specifications for multimedia solutions, leading to the development of an integrated circuit, its software and development tools.

  3. QFD at Kawasaki Heavy Industries by Susumu Yamamoto (Japan). This paper presents their unique approach to QFD with special focus on product liability and safety. Exemplary QFD charts will be shown.

  4. Beyond the First Chart: QFD for Process Improvement by Mike Graetz of 3M. This presentation demonstrates some techniques especially useful for process industries. Included will be the QA/QC planning chart, process stage chart, and process control strategy chart.

  5. QFD in Building Design by Petri Laurikka, Antti Lakka, and Mikko Vaino of VTT Building Technology (Finland). QFD was applied to three construction projects as a team decision making tool, to listen to the voice of the customer, and to achieve shared understanding to design objectives and design solutions.

  6. QFD on a Construction Project Process for a Multi-compartment Silo by Luiz Roberto Prates of M. Roscoe S.A. Engineering (Brazil). This project was composed of construction vendors coordinated by the construction company. It models the relationships among the stages of civil construction to reduce project time and cost.

  7. QFD Implementation in Hospital Housekeeping Services by Noriharu Kaneko of Service Quality Management Ltd. (Japan). One of the greatest threats to patient health is infectious disease. Hospitals must go to great lengths to see that disease does not spread from one patient to the next. Mr. Kaneko, one of the first to apply QFD to services, shows how his company is pursuing ISO9000 compliance to assure cleaning crews to the job right the first time.

  8. A Customer Integrated Decision Making/QFD Project by a Multi-function Team of Health Care Providers Planning a Treatment System for Adults with Attention Deficit Disorder (ADD) by Douglas W. Penz, PhD, Judith Daniels, MD, Thomas E. D'Erminio, LISW, BC, and Bill Barnard, BS, CS, CPIM (USA). A team including a physician, clinical psychologist, and clinical social worker is using CIDM/QFD to identify customers and their needs for treatment of adult ADD. The treatment facility is expected to open in the summer of 1996.

  9. Sales Double at Host Marriott with QFD by Glenn Mazur of Japan Business Consultants, Ltd. (USA). Host Marriott selected its Phoenix Arizona airport facilities to upgrade with QFD. The target project, after careful analysis, was to upgrade their breakfast bagel selection. Within one month of completion, sales doubled.

  10. Motorola's Six Pack QFD Total Customer Satisfaction Team by Fred Stickel and Sherry Bosserman of Motorola, American's Parts Division (USA). This project focused on improving aftermarket component product and pricing information. Voice of customer analysis yielded seven critical misinterpretations of customer needs. Today, customers are 60% more satisfied.

  11. Building and Sustaining an Industry Leader with QFD by Robert Hunt of the Centre for Management Innovation and Technology, Macquarie University Graduate School of Management and Fernando Xavier, CPA, Deve Hydraulic Lifts Pty. Ltd. (Australia). Deve has adopted a QFD-like approach to setting corporate strategy and aligning all the major improvement activities of the organization towards achievement of the Vision. Multiple matrices and function trees, concept selection and morphological synthesis of strategies were used.

  12. Applying the Power of QFD to Strategic Planning by Karl Hummel of The Change Factory (USA). This paper deals wit the application of QFD to the creation of a strategic plan for the University of Vermont so that it can be initiated across all departments and functions.

  13. Making the Millennium Decision, Applying QFD to the year 2000 Century Change Issue by Consumers Power (USA). The century change date poses one of the greatest development challenges ever for software engineering. Literally, billions of lines of software code will have to be evaluated and extended pulling developers away from developing new software products. This lost production may never be regained. QFD has helped a major utility develop its strategy for next few years to cope.

  14. The Role of QFD in Quality Information Systems by Syohei Ishizu of Aoyama Gakuin University (Japan). Information systems and databases are important to product planning, design, manufacturing, etc. QFD can be used to help construct those systems.

  15. How to Apply the Power of Computing to the QFD Process by Karla Kuzawinski, Xerox Corp. (USA). Implementing QFD requires collection, distillation, and organization of many sets of data. Based on team experience, recommendations of what to automate are given.

  16. Measuring the Success of QFD , Shown by a Pilot Project with the German Software House SAP by Dr. Georg Herzwurm of The University of Cologne (Germany). A QFD pilot project with the biggest German software house, the SAP AG, included the development of a method for measuring the success of QFD. This method is based on a structured questioning of all project members concerning their personal factors of success and attitudes before and after the QFD.

  17. The Keys to Successful Selling of QFD: Helping Management Choose to "Do QFD" by Diworth Lyman of Viewpoint & Understanding Enhancement (USA). This paper addresses the issue of getting management buy-in to QFD by selling QFD as a solution, not just a new technology.

  18. Strategies to Implement QFD in the Basque Country of Spain by Mikel Sorli and Alberto Gomez Telletxea of LABEIN (Spain). The implementation of QFD in Spain, and in particular in the Basque Country has been slow and without the expected successes. A new strategy based on the synergy between Quality Assurance System ISO 9000, is doing the QFD process backwards, starting with manufacturing and ending with the House of Quality or A-1 Matrix. At first look, this flow is completely opposite to the current view of QFD, but the reason is found in the early beginnings of QFD.

  19. Exploring a New Market for Sausage Using QFD by Francisco M. Ormenese, et al of Sadia Concórdia (Brazil). This study was to develop a new fresh pork sausage for the southern areas of Brazil. Through qualitative consumer research and supermarket supervisors direct interview, consumer and market needs were identified.

  20. Food Product Upgrade Using QFD by Ioanis Athanase Sarantópoulos et al of of Sadia Concórdia (Brazil). As the largest meat processor in Brazil, we have used QFD to upgrade our products. We include the quality characteristics of raw materials and additives, characteristics of intermediate products, and a quality chart. This had lead to development of a QC Process Chart prior to the start of production.

  21. QFD in Building Construction by Syed M. Ahmed of The Hong Kong Polytechnic University (Hong Kong) and Roozbeh Kangari of the Georgia Institute of Technology (USA). This paper looks at QFD using a client satisfaction logic diagram, responsibility matrix, and a quality chart. The model can be used to track the interdependencies and interrelationships of the different parties involved in construction.

  22. Customer and Product Profiling in the "Fuzzy Front End" by M. Larry Shillito of Kodak (USA). Lack of customer focus at the front end of QFD can result in downstream course corrections. Customer and Product Profiling prior to QFD has improved this.

  23. Product Development System Using QFD and Other Methods at Kimpo Electronics by Jyh-Ren Yang and Chen Hsiu Li of the China Productivity Center (Taiwan). QFD was used to reorganize the product development system by integrating 14 related departments.

  24. Product Differentiation Through QFD by Robert Hales of ProAction Development, Inc. (USA). QFD teams should use QFD to create product differentiation by avoiding certain failures. This paper will discuss how.

  25. How to Connect Technology Seeds to Customer Needs by Dr. Kozo Koura of Asahi University (Japan). Most QFD is developed starting with customer needs. Sometimes starting with the fruits of R&D, technology seeds, is possible. This paper will discuss six steps to follow, developed by a research group at the JUSE.

  26. Conjoint Analysis - A Useful Tool in the Design Process by Professor Bo Bergman, Fredrik Ekdahl, and Anders Gustafsson of Linköping University (Sweden). This paper presents conjoint analysis as a tool to help elicit customer's priorities.

  27. Improvement of Memory Product Development System Through Quality Function Deployment, Samsung Electronics Co., Ltd.

  28. Reposable Medical Device Development - Creatively Meeting Customers' Needs (Applied Conjoint Analysis & QFD) by George J. Marcel, Heidi Youngkin, and Bob Anthony of Origin Medsystems, Inc. (USA). This case study will provide the initial results on integrating marketing and quality tools in a medical device application - a reposable instrument used in Minimum Invasive Surgery.

  29. Conflict Management in Design by Stephan Jacobs and Michael Gebhardt of Ericsson Eurolab Deutchland (Germany). We have generalized the ideas of QFD into a theory about "conflict management in design" and developed CoDecide, a toolkit to support situations like Negotiation, goal oriented Modeling, Idea Structuring, etc. with QFD-like tools.

  30. QFD and Product and Process Reliability by Ian Ferguson of Ian Ferguson Associates (United Kingdom). This paper shows how post House of Quality data can be used for reliability, test planning, and risk analysis with such tools as Fault Tree Analysis. This paper will also show how it can be used with experimental design, product and process design to ensure robustness to uncontrollable events.

  31. A Robust Quality Design Model that Integrated QFD and Taguchi Methods by Yann-Fang Chu of National Defense Management College (Taiwan). This paper proposes a two-phase robust quality design model and process that integrates enhanced QFD and parameter design.

  32. QFD Implementation in DOE by Dr. Eli A. Glushkovsky of TelRad (Israel ). At the stage of DOE execution, advanced QFD makes it possible to created visual models based on expert rules.

  33. Correlation Matrix + TRIZ = Success3 by Dana W. Clarke, Sr. of Ridge Tool Co. (USA). This presentation discusses how TRIZ, the theory of solving inventive problems, can be applied to the elimination of negatives correlations in the roof of the House of Quality. This will help us avoid undesirable tradeoffs.

  34. Standards - One of the Powerful Tools of TRIZ by Lev Shulyak of Technical Innovations Center (USA). Standards consists of methods to develop a graphical model of a technical problem and recommendations to resolve contradictory requirements.

  35. Problem Formulation and Anticipatory Failure Determination by Alla Zusman of Ideation (USA). Problem formulation is an analytical tool used to exhaust all innovative directions for solving a problem. Anticipatory Failure Determination is a method for systematically identifying and eliminating system failures before they occur.

  36. TRIZ Designed a New Pizza Box by Val Tsourikov of Invention Machine Corporation (USA).

Return to top Go to order form

1997: 9th Symposium on QFD (ISBN1-889477-09-5)

  1. A Competitive Advantage by Pamela Dunham formerly with AIDA-Dayton Technologies Corporation. This paper describes how a manufacturer of metal forming presses and auxiliary equipment utilized QFD, Strategic Planning and Policy Deployment to address the basic business questions of: What is important to our customers?, What activities should be our focus in the next 1-5 years?, How do we focus associates on the company strategic objectives? and How do we gain and sustain a competitive advantage in the marketplace?

  2. 20 Ways to Make Sure QFD Will Fail in Your Organization by Mike Wilson of OSW Cornerstone Associates. This paper will draw on extensive experience in the application of QFD to manufacturing and service organizations to report on a composite of customer interactions.Included will be a discussion of success stories, applications of QFD to new industries, unique problems and solutions, and new or supporting techniques that will lead to the successful application of QFD.

  3. QFD: The Swedish Experience by Fredrik Ekdahl and Anders Gustafsson of Linköping University, Sweden. The results from a survey covering over 30 Swedish companies regarding the type of Swedish companies that are using QFD, how they use it, the difficulties they have encountered and the benefits they have realized. Selected case studies will be presented from companies on the leading edge of QFD usage in Sweden.

  4. Developing an Integrated Model of Designing the Ideal TV for the Consumer through QFD: A Consumer Electronics Case Study by Taylan Özsipahi and Haluk Ünsal of Beko Elektronik. Beko Elektronik is the leading consumer electronics manufacturer in Turkey. This paper presents a case study on the application of QFD methodology to the development of a new series of televisions main chassis in order to obtain the optimum picture quality with competitive price characteristics. In addition, the integrated product development process used at Beko Elektronik is discussed.

  5. Prioritizing Customer Requirements in a Rapidly Changing Marketplace by Bill Naccarato of Dade International, Inc. Changes in health care financing methods have led to substantial changes in health care delivery, which provide a significant challenge for new product development in the industry. Using a structured process for product definition, Dade is now developing an analyzer that will facilitate workstation consolidation within hospital clinical laboratory. This talk presents an overview of how the change in the health care market affect design of analyzers. Using actual data, the presentation will demonstrate the techniques used to process information and prioritize customer requirements.

  6. Confirming Expert Judgment through Correlation by William Slabey of IVON Corporation. This is a paper about a key supporting technique that elevates the relationship matrix from one based solely on expert judgment to more thorough methods. Use of correlation techniques to identify relationships allows expected relationships to be confirmed as well as identifying other unexpected measures that may drive customer perception. For people who are new to QFD, this advanced technique improves the core process of QFD which is the translation of customer requirements into company requirements. Advanced users will appreciated the helpful hints, tips and pitfalls to using R2 correlation methods to confirm relationships.

  7. Reliability Function Deployment - RFD: A Systems Approach by Jayant Trewn and Dr. Kai Yang of Wayne State University. The purpose of this paper is to provide a conceptual framework to be used to deploy reliability characteristics into the functional design of a system (component, part, or a product as a combination of components or parts). Integration of reliability requirements into the design of a system, product or process is achieved through an integration of QFD techniques with Fault Tree Analysis.

  8. Advanced QFD Techniques for Creating a Competitive Edge in a Deregulated Telephone Market by Martin Lossie of Coopers & Lybrand Management Consultants. This paper presents a success story of the application of QFD in the area of telecommunications service provider. Deregulation enables a cable TV operator in The Netherlands to introduce telephone service to residential and business customers. The ability to compete with the incumbent telephone company required an insight to customer satisfaction drivers. QFD was successfully used to identify a comprehensive portfolio of company ingredients that form the basis for creating customer satisfaction.

  9. A QFD-Based Evaluation of Prevention Services by Robert F. Hales, ProAction Development, Inc., Pamela Clark and Don Lakes of TriHealth. With financial incentives changing in the healthcare environment, healthcare organizations, physicians, and employers need to become focused on developing and offering health services that are designed to prevent, or minimize the impact of illness or injury. This paper will describe the process used to develop an overall corporate strategy, structure and service based solely on the benefits TriHealth's customers desire from a Prevention Services provider.

  10. QFD As a GIDE to Product Realization, by David Bowen of Lucent Technologies Network Systems and Patrick G. Brown of Lucent Technologies Bell Laboratories. This paper illustrates the successful application of QFD to an internal process alignment between historically warring functions. Network Systems' use of a QFD approach to frame and translate these stakeholders' voices into Guidelines for Installation, Design & Engineering (GIDE) in a cross-organizational setting has enabled Network Systems to foster product designs that are better-aligned with the entire value creation chain, helping ensure lower end-to-end costs and faster product introduction & change cycles.

  11. Task Deployment: Managing the Human Side of QFD by Glenn Mazur of Japan Business Consultants, Ltd. This paper will discuss the history of Task Deployment, its structure based on the 5W2H3C formula plus flow charting, and give examples of applications in QFD from determining project teams, defining market segments based on product usage, guiding customer visits, analyzing customer's business problems, creating job descriptions and plant requirements for service operations, and redefining the New Product Development Process itself. This paper is based on the pioneering work of the late Dr. Shigeru Mizuno (co-developer of QFD with Dr. Akao) and the author's own work over the past twelve years.

  12. 20 Ways to Make Sure QFD Will Fail in Your Organization by Mike Wilson of OSW Cornerstone Associates. This paper will draw on extensive experience in the application of QFD to manufacturing and service organizations to report on a composite of customer interactions. Included will be a discussion of success stories, applications of QFD to new industries, unique problems and solutions, and new or supporting techniques that will lead to the successful application of QFD.

  13. A Non-Traditional Use of QFD: QFD Integrated with Management Systems to Determine Organizational Structure and Performance Evaluation by Richard A. Jacobs of Columbia Gas of Ohio. QFD can be defined as a matrix analysis which can be used to prioritize expectations and resolve conflicts. Management can be viewed as a system comprised of six primary components: leadership, power, culture, accountability, interactivity, and responsibility. By merging these two premises a new technique for determining organizational structure and performance evaluation can be developed. This paper describes this non-traditional use of QFD.

  14. Training Function Deployment: Applying QFD to Staff Development by John Stampen of Home Savings and Leveraged Learning. Training Function Deployment (TFD) is a specialized application of QFD that helps assure organizations that their employees are able to perform important job functions. This paper describes the TFD process which begins by building a position profile that prioritizes development goals and identifies related knowledge and skills. It then determines the learning options that will have the greatest likelihood of impacting job performance. The profiles that TFD generates can also be used for recruitment and hiring performance feedback, career planning and training curriculum development.

  15. Modeling Knowledge Integration, Extending House of Quality to Meta-Fusion by Kevin Marler of Raytheon E-Systems. This paper will demonstrate how the House of Quality (HOQ) models within QFD can be extended through Meta-Fusion to evaluate teaming arrangements. Meta-Fusion is the effective integration of knowledge from industry partners, educational institutions, and government agencies. A team from Raytheon E-Systems' Garland facility will demonstrate how Meta-Fusion HOQ was used to propose a teaming arrangement to produce a virtual-reality training system.

  16. Deploying Software QFD Within Large Organizations by Thomas Gorham and Mark P. McDonald of Andersen Consulting. This paper is a summary of approximately 30 case studies where QFD has been used for software development. The paper will discuss success stories and areas for improvement spanning utilities, financial services, manufacturing, telecommunications and other industries, as well as around the world including the U. S., Canada, Australia, and Germany.

  17. Project QFD Managing Software Development Projects by Richard E. Zultner of ZULTNER & CO. Blitz QFD, a "maximum value for minimum effort" approach to QFD, can be used by project managers to concentrate on those project tasks that add the most value to customers. Application of such "efficient customer satisfaction" for a software development project is shown.

  18. Using the QFD Blitz for Making Better Proposals by Dr. Thomas Fehlmann and Dr. Ernest Wallmüller of Unisys (Schweiz) AG. Writing proposals is a critical step for the success of a project involving external suppliers. It initiates the process of synchronizing the value chains between suppliers and customer. This paper describes the adaptation of QFD Blitz to proposal drafting and writing, and the demonstrated results of better competitive position, higher success rate, reduced cycle time for preparation and more understandable proposals.

  19. QFD as a Support System to the Identification of Key Ideas for Technological Changes/Innovation by Antonio Di Zanni of Piaggio Veicoli Europei S.p.A. This paper describes Piaggio's use of QFD to identifying areas of technological innovation and product concept innovation based on the BLITZ QFD technique. The presentation will describe the results to date including, the definition of a needs treeî of European two-wheeler customers, definition of product function tree, identification of priority market segments, and the identification of innovation areas peculiar to market segments.

  20. Expand, Collapse, and Subset - The Keys to Small Matrices by Dilworth Lyman of ViewPoint & Understanding Enhancement. Large matrices have been the death of more QFD efforts than any other single cause. This presentation describes how to focus efforts where they are most needed with an increasing level of detail. The methods to accomplish this are Expand, Collapse and Subset. This paper will show how and when to use each of these methods, explaining the mathematics and rigor necessary to preserve the value and accuracy of the matrices.

  21. Function is the Foundation by Larry Shillito of Eastman Kodak. Function analysis (FA), born in value engineering, has proven to be a valuable tool in the world of QFD. Function is the interface between the customer and product. If we understand the interface between product function and Voice of the Customer (VOC), FA can be used to augment the VOC collection process. this paper will illustrate the use of FA for VOC acquisition and product design and technology selection.

  22. The TRIZ, QFD and Taguchi Connection by Dr. John Terninko of Responsible Management, Inc. Taguchi's approach to robust designs has been in North America since 1981. QFD arrived in 1984 and the new comer TRIZ arrived publicly in 1991. They each have their strengths and weaknesses but together they become an unbeatable powerhouse of Customer Driven Robust Innovations. This paper discusses the linkages between these and other powerful quality tools. The synergy formed becomes the ideal design process.

  23. TRIZ and Integrated New Product Development by Steve Ungvari of SPI, Inc. In today's fiercely competitive marketplace, companies must find new strategies to fuel sustainable competitive advantage and growth. New product development coupled to innovation provides organizations unique opportunities to shift the competitive balance in their favor. TRIZ is a powerful new tool that will leverage the power of innovation into the new product development process. This paper will provide the rationale for the use of the tool and explain how the specific TRIZ tools are to be used to vastly improve the new product development process.

  24. TRIZ: Acceleration of Conceptual Design in Product Development by Zinovy Royzen of TRIZ Consulting, Inc. Understanding and forecasting of the inevitable evolution of a product accelerates its development, eliminates overlooking of the most promising concepts, helps to develop the strategy of innovation, protects the market by umbrella patents and helps to avoid some very expensive mistakes. This paper describes some of TRIZ approaches to accelerate conceptual design in product development.

  25. Application of TRIZ for Design of New Materials by Semyon D. Savransky of West Coast Quartz Corporation. TRIZ is used for the innovative resolution of various technical and physical contradictions in the artificial systems. This paper will illustrate the use of TRIZ principles, such as SuField Analysis, for the design of new materials for electronic applications and the novel class of superconductors - chalcogenide glasses and even melts.

  26. Anticipatory Failure Determination (AFD): The Application of TRIZ to Risk Analysis by Stan Kaplan of Bayesian Systems, Inc. Today there is burgeoning interest in quantitatively assessing risk. This interest ranges over a huge spectrum from food safety and environment to transportation, power generation, business risk, investment risk, military risk, etc. One new method is Anticipatory Failure Determination (AFD) and is an application of Russian theory, TRIZ, of inventive problem solving. This paper will present an exposition of AFD in comparison to and within the context formed by the conventional approaches.

  27. Hoshin Planning and QFD by Ian Ferguson of Ian Ferguson Associates. This paper discusses the organizational and cultural needs required of a company before considering implementing Policy Deployment using a Hoshin Kanri methodology. A step-by-step process is described to make a company mission and values a reality by directional strategies and goals being deployed through targeted policies, into plans with measurable control items.

  28. Applying QFD Principles to Strategic Transformation by Robert A. Hunt of Macquarie University, Australia. Based on a major four year study of 127 applications of QFD principles to innovation of physical products, services, software, process and strategy in forty-nine companies in the South-west Pacific Rim, this paper outlines some of the major findings of the study. Among others it gives insight into the importance or otherwise strategic connection and organizational culture for success in innovation and transformation.

  29. Systematic Application of Quality Management Principles in a Military Organization by Master Sergeant Ronald G. Ferrick and Staff Sergeant John D. Marshall of the U.S. Air Force, 16th Logistics Group. Introducing quality management principles to military organizations produced some real challenges for this quality integration office. Foremost of these challenges were the acceptance of quality principles such as customer, vision, process, teams, empowerment, and metrics into a military environment. This paper describes the results of this effort and a strategic planning approach to tie all the principles together in a systematic application.

  30. Strategic QFD for Product Platform and New Technology Planning by Karla Kuzawinski and Dave Zawadzki of Xerox Engineering Systems. As corporations strive to leverage investments in technologies, core competencies, and resources, greater emphasis needs to be put on linking these investments to strategic direction, and getting greater returns by leveraging these investments across families of products. This paper will present how QFD can be used to align both near and long term advanced technology research efforts and corporate strategic direction.

  31. A Strategy Formulation Methodology Based on QFD for Traditional Manufacturing Companies by Antony Lowe and Prof. Keith Ridgway of the University of Sheffield. In order to encourage a market focus, innovation and the adoption of modern manufacturing techniques within local companies, a strategy formulation/review methodology using adapted QFD has been developed at the Manufacturing Research Group at Sheffield University. This paper outlines the basis on which this methodology was built including current thinking in strategy research, innovation techniques and QFD. A step-by-step process for its implementation is described, and a case study where the methodology was applied within a manufacturer of coal mining equipment is given.

  32. Systems Thinking Simulations as an Aid for Design QFD by Joe Miller of Quality Process Consulting. Systems Thinking based simulations of proposed product and service concepts provide a powerful extension of QFD. This paper presents specific approaches and examples for defining models from QFD identified functions and quality characteristics, and demonstrates software aided execution of those models. These simulations have proven useful to expand team and management understanding of product concepts and have aided more realistic design target setting.

  33. Accelerating QFD by Gershon Blumstein of Electronic Data Systems. The effect of Trade Off Studies on vehicle development has been successfully applied to developing automotive subsystems. The results have been dramatic in supporting the Concurrent Engineering process. The objective of this paper is to explain how to use the information generated from the Trade Off Study in order to choose the best concept alternative that meets the requirements (needed functions) of several customers. This is used to accelerate the QFD process.

  34. Using VR-Based Conjoint to Capture the Voice of the Customer by Lisa Wood, Mohan Bala, Dean Hering of Research Triangle Institute and Todd Romig of Volvo GM Heavy Truck. This paper describes how Research Triangle Institute used an innovative new tool - TradeOff VRTM - to incorporate the voice of the customer into the product planning process at Volvo GM Heavy Truck. Volvo used TradeOff VRTM - which combines conjoint analysis and virtual reality - to gather customer preferences for feature of a new truck early in the product design process without using physical prototypes.

  35. Improving Quality Function Deployment Through Customer Feedback: A Case-Based Reasoning Approach by D.A. Adams, Prof. C. Irgens and Dr. E. MacArthur of University of Paisley. It is proposed that it may be possible to learn by correlating historic QFDs with customer feedback data. Identification of similarities between QFDs and historic QFDs should enable the reuse of solutions - or partial solutions - which worked, the omission of unsuccessful solutions, or the improvement of solutions. This paper develops this concept and discusses a prototype system which adopts an artificial intelligence technique known as Case-Based Reasoning to identify similarities between new and historic QFDs.

  36. Using Post-Occupancy Evaluation and QFD Methodologies to Improve Quality in Building Construction by Elizabeth K. A. Londe, Carlos Alberto Nunes Cosenza and Monica Santos Salgado of Universidade Federal do Rio de Janeiro. Post-Occupancy Evaluation (POE) analyzes the relationship between the built environment and the user behavior. It's primary usage is to evaluate the performance of buildings while QFD provides a systematic approach for the analysis of customer demands. This paper presents how to integrate POE and QFD in a consistent way so when used together they are effective way to listen to the voice of client in building construction.

Return to top Go to order form

1998: 10th Symposium on QFD (ISBN1-889477-10-9)

  1. Selecting the Best Direction to Create the Ideal Product Design by Dr. John Terninko of Responsible Management. The number of practitioners who go beyond remapping customer information into engineering information by using the House of Quality matrix is slowly increasing. Few try function analysis, reliability deployment or use the negative feedback of the gemba. This paper presents the integration of failure modes and function analysis to identify breakthrough development concepts. Reduction in the failure modes and increases in reliability are natural consequences. AHP prioritizes the projects using the priorities from the House of Quality. The driving force is the ideal final result as defined by the function associated with the most important performance measure in the House of Quality.

  2. A new Model of the Conceptual Design Process using QFD/FA/TRIZ by Dr. Noel León-Rovira, Humberto Aguayo of Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico. A comprehensive model of the Conceptual Design Process is presented, which integrates QFD, Functional Analysis and TRIZ . Instructions are presented on how to use TRIZ, starting from the QFD Diagram and continuing through Functional Analysis during the conceptual design stage of new products. The information obtained during the Functional Analysis is used to identify the product structure which reveals the technical parameters needed for the QFD process. Actual examples are shown on how the "roof" of the "House of Quality" may be used as an interface to the Technical Contradictions Table in TRIZ, as contradictory parameters are identified and the design conflicts may be solved based on the Technical Contradictions.

  3. Using FMEA and QFD to Improve the Design of a Medical Device by Phil Price of Novartis Pharma AG and Ian Ferguson of Ferguson Associates, United Kingdom. The Paper will show the steps taken to question Functionality, Cost, and Reliability of a medical device. This involved a multi-disciplined Team subjecting the proposed concept to a detailed Design and Process FMEA. The results of this evaluation highlighted areas of improvement for the mechanical Design and Patient handling characteristics. The Patient handling evaluation was supported by an ergonomic appraisal, which also yielded information concerning Patient preferences. These results and preferences were incorporated into a QFD led Project which ensured an improved medical device with the required horizons of Cost, Performance, and Reliability. The Paper will show some of the steps taken in the FMEA and QFD process, which led to these improvements.

  4. QFD Technique for Composite Railway Sleeper by M. R. Joshi of Research and Development Establishment (Engineers), Pune, India. For the development of Railway Sleeper, The Product Development Team coming from three different organisations depended upon the experiences of the team members. Qualitative Requirements stated by the customer were translated into a FRP sleeper product and process characteristics using QFD approach. This work can prove to be a demonstrator for QFD in Product Development Process in India.

  5. Application of Quality Functional Deployment to Automotive Fuel System Components by Edward J. Vinarcik of Visteon - Powertrain Control Systems Division. With most products, consumers define quality. Complex products, however, contain components which often are never thought about by consumers. At the component level, quality must be defined internally. The purpose of this paper is to apply QFD to an automotive component, specifically a fuel rail. Included is a discussion of needs for internal customers related to design, delivery, and timing.

  6. Dynamic Characteristics / QFD by Shin Taguchi of the American Supplier Institute. The integration of Taguchi Design of Experiments and Quality Function Deployment.

  7. Using QFD to Research the Demanded Quality of Students for Lectures by Professor Kozo Koura of Asahi University, Japan. Today, improvement and innovation in education at the university level has begun to s