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Advanced Methods

Kansei Engineering

Linking DFSS and QFD

Hoshin - Strategic Policy Planning and Management

Analytic Hierarchy Process (you are here)


New Kano Model

ISO 16355


Public Courses & Events

QFD Green Belt® Course

QFD Black Belt® Course



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Bring Your QFD Math to Six Sigma Level

Decision Making with AHP

How to Handle Critical Voice of Customers?

Can Ordinal Scale Numbers Kill You?

The Impact of ISO 16355 on House of Quality Practice

Black Swan Event

Keynote by Dr. Thomas Saaty (father of AHP) from 2007 International Symposium on QFD



Analytic Hierarchy Process (AHP)

What is AHP?

Complex or important decisions should not be based solely on instinct. Analytic Hierarchy Process (AHP)

AHP can help managers and developers combine all of this information and make informed decisions — whether prioritizing customer needs, sorting product features, making budget decisions involving a variety of tangible and intangible strategic goals, managing conflicting stakeholders, or selecting from hundreds of alternative initiatives to be pursued.

By reducing complex decisions to a series of pair-wise comparisons, then synthesizing the results, AHP enables decision-makers arrive at the best decision with a clear rationale for that decision.

AHP is now the recommended prioritization method specified by ISO 16355. This standard obsoletes the classical House of Quality matrix with ratio scale math. Those who still use this matrix urgently need to modernize their practice now.

This Workshop

Participants in this tutorial will receive MS Excel templates (or a trial version of AHP software when permitted) and instruction for:

Who should attend?

Product development specialists, Design for Lean/Six Sigma (DFLS / DFSS) black belts and master black belts, project managers, marketing teams, and anyone who is involved in decision making, financial decisions, risk analysis, strategy.

Good News:

The basics of AHP and how to apply it in new product development and customer requirements management are covered in QFD Green Belt® Certificate Course (both public course and in-house training). This course includes templates for AHP, modern House of Quality with ratio scale math, and other modern QFD work objects.

AHP Tutorial

AHP tutorial may be also offered as one of the QFDI public events or upon request at your company location as an in-house training.

For inquiry, please contact QFD Institute.