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Artists Sixth Sense for Engineers

Sounding Out Sensory Attributes in Product Development

Adding Emotional Quality to Functional Quality in Healthcare


Kansei Engineering & Lifestyle QFD

Businesses today are challenged by these concerns, which in fact open a new opportunity for generating greater sales and market share if you can successfully harness the unspoken emotional quality characteristics that consumers seek in your product and service.

photo of a Kansei Engineering product: Miata

Kansei Engineering was created to address this emotional side of product development. It is a consumer-oriented emotional design and branding technology that attaches importance to customers' wantsfor emotional, sensory, and lifestyle-enhancing solutions with your product development, creating synergy for emotional branding.

QFD provides a disciplined framework for effectively merging this specialized method in your product and business process development process.

photo of Kansei example: Dreamliner

Lifestyle QFD uses easily available Kansei Engineering tools and software to apply QFD, a proven, customer-oriented development method for product, business process, and quality, to an emerging area of lifestyle, image, attitude, and psychological needs — the fuzzy emotional sides of product development which are the next "edge" for producing highly profitable, differentiated products and services.

Kansei Lifestyle QFD Workshop

This workshop will introduce participants to the Kansei Engineering concepts, approaches, and market segment-oriented development of Kansei needs;

Who should attend?

photo of a kansei product example


Glenn Mazur
(, see Mazur c.v. )

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