beyond stated needs

Walking a Mile In Your Patient’s Shoes: Healthcare QFD

Healthcare QFD case study: QFD trains healthcare providers and administrators to walk in their patients shoes, enabling them to anticipate clinical gemba issues associated with the facility design, service delivery, and patients care, before the problem materializes.

When a product meets specifications but fails in customer satisfaction

Many product meet specifications but fail in customer satisfaction. It happens when the producer did not dig deeper to identify 'unspoken' true customer needs. Modern QFD tools are strongest where you want to make a difference by widening the gap between merely meeting product specifications vs. satisfying the customer. Start your new product development with modern QFD tools, to uncover unstated needs, the unknown unknowns and identify 'true' customer needs that should be the foundation for highly competitive products.