A case of healthcare miscommunication resulting in unnecessary cost, and how health professionals and systems can improve cognitive information processing with the use of modern QFD voice of customer tools, and also identify new market opportunities from it.
Auto Show Voice of Customer: Listen, don't talk -- the secret of QFD
Taxi of Tomorrow failing on today's needs?
An Apple a day, keeps competitors away!
Late Steve Jobs embodied intuitive grasp of QFD thinking. Reflecting his April 1989 interview with Inc. magazine, here we highlight his brilliant insights on product, process, and customer that is uniquely his. Good news is, by using modern QFD tools, you can emulate and systematize his intuitive approach beyond a single individual, improving communication, training of new-hires, and long-term integration and adoption in the organization.
Translating Voice of Customer into True Customer Needs
When a product meets specifications but fails in customer satisfaction
Many product meet specifications but fail in customer satisfaction. It happens when the producer did not dig deeper to identify 'unspoken' true customer needs. Modern QFD tools are strongest where you want to make a difference by widening the gap between merely meeting product specifications vs. satisfying the customer. Start your new product development with modern QFD tools, to uncover unstated needs, the unknown unknowns and identify 'true' customer needs that should be the foundation for highly competitive products.
What is Infotainment System for developers?
Failing to translate Voice of Customer into "true" customer needs puts unnecessary blinders on your product development. Before selecting the solution, before getting locked in a particular technical direction, you must understand the operating environment and the tasks the user must be able to perform. Mimicking tablets in cars, for example, may not be the best solution since those interfaces were designed for other purposes and are not compatible with operating a motor vehicle.