What is New Kano Model? Modern QFD provides tools to use this powerful concept in new product development, in uncovering unspoken, hidden customer needs and market opportunities.
Taxi of Tomorrow failing on today's needs?
Why appearance is not "exciting" for a sports car?
Customer satisfaction at lower cost
According to Glenn Mazur, “.. in tough economic times, Blitz QFD® can help assure that the feature and technology costs of the product are things that satisfy the customer. The customer will not pay $100 to solve a $10 problem, but they might pay $99 to solve a $100 problem. Until we know the priority of the need based on the magnitude of the customer's problem, we cannot know what features to offer or delete.”
How reliable are reliability rankings? — A QFD and Kano perspective
What was once 'exciting' quality (such as mechanical quality) has shifted to expected (must-be) quality and now is now unspoken (invisible) quality in today's car market, according to a consumer report survey. What was completely unknown (Kano-neutral) in the 1970s, such as infotainment syncing, is now exciting (attractive) quality. At the same time, this too is rapidly falling to a desired quality. Quality is a moving target. Use modern QFD tools to identify unspoken, hidden true customer needs and priorities.