In this beer case study, QFD, Kansei, and AHP were used to understand how international consumers identify with Singha beer brand, understand why they like our product from an emotional perspective, in order to produce advertisements that speak to their inner wishes.
Taxi of Tomorrow — QFD perspective
QFD Diet
Top 10 QFD Questions
VOC Issues for High Impact Projects
Why QFD fails at some companies — The mistakes you must avoid
Customer satisfaction at lower cost
According to Glenn Mazur, “.. in tough economic times, Blitz QFD® can help assure that the feature and technology costs of the product are things that satisfy the customer. The customer will not pay $100 to solve a $10 problem, but they might pay $99 to solve a $100 problem. Until we know the priority of the need based on the magnitude of the customer's problem, we cannot know what features to offer or delete.”
Bring Your QFD Math to Six Sigma Level
Still using the 1-5 rating scale for tabulating importance, priorities, and so forth? If you are still using such ordinal scale method, whether in customer survey, traditional House of Quality or 4-phase method, it's time to bring your QFD math to Six Sigma level precision and switch to Analytic Hierarchy Process.