In the “taxi of tomorrow” contest, New Yorkers voted 65% for Turkey's taxi design, but the winner went to Nissan which no one liked. What happened? Lessons to learn for future contestants, from a QFD perspective
QFD Diet
Redecorate your House of Quality (HoQ)
Unfortunately there are many bad examples of House of Quality matrix and QFD that are still being taught. Before you put your project in peril by following those bad steps, educate yourself with sound QFD knowledge. This newsletter explains the correct way to execute a House of Quality and when to use or not use this matrix. Better yet, contact QFD Institute for advice.