In the “taxi of tomorrow” contest, New Yorkers voted 65% for Turkey's taxi design, but the winner went to Nissan which no one liked. What happened? Lessons to learn for future contestants, from a QFD perspective
Redecorate your House of Quality (HoQ)
Unfortunately there are many bad examples of House of Quality matrix and QFD that are still being taught. Before you put your project in peril by following those bad steps, educate yourself with sound QFD knowledge. This newsletter explains the correct way to execute a House of Quality and when to use or not use this matrix. Better yet, contact QFD Institute for advice.
Why QFD fails at some companies — The mistakes you must avoid
What is Infotainment System for developers?
Failing to translate Voice of Customer into "true" customer needs puts unnecessary blinders on your product development. Before selecting the solution, before getting locked in a particular technical direction, you must understand the operating environment and the tasks the user must be able to perform. Mimicking tablets in cars, for example, may not be the best solution since those interfaces were designed for other purposes and are not compatible with operating a motor vehicle.
QFD for Digitalized Products and Services
As software / information system dramatically change the way traditional products/services are designed, produced, and operated, there's a great urgency to understand potential ramifications including data security, stakeholder’s right to information access, non-traditional supply/value chains, etc. Modern QFD offers tools to improve issues and explore new opportunities.