Voice of Customer is not a customer need. Unlike conventional VoC methods capable of only superficial analysis, inadequate, modern blitz QFD offers a deeper/broader systematic approach to understanding the customers in situ and their process, enabling you to identify hidden market opportunities and novel solutions.
Reverse QFD: Product-out vs. Market-in Approaches
Auto Show Voice of Customer: Listen, don't talk -- the secret of QFD
Taxi of Tomorrow failing on today's needs?
An Apple a day, keeps competitors away!
Late Steve Jobs embodied intuitive grasp of QFD thinking. Reflecting his April 1989 interview with Inc. magazine, here we highlight his brilliant insights on product, process, and customer that is uniquely his. Good news is, by using modern QFD tools, you can emulate and systematize his intuitive approach beyond a single individual, improving communication, training of new-hires, and long-term integration and adoption in the organization.
VOC Issues for High Impact Projects
Redecorate your House of Quality (HoQ)
Unfortunately there are many bad examples of House of Quality matrix and QFD that are still being taught. Before you put your project in peril by following those bad steps, educate yourself with sound QFD knowledge. This newsletter explains the correct way to execute a House of Quality and when to use or not use this matrix. Better yet, contact QFD Institute for advice.
Customer satisfaction at lower cost
According to Glenn Mazur, “.. in tough economic times, Blitz QFD® can help assure that the feature and technology costs of the product are things that satisfy the customer. The customer will not pay $100 to solve a $10 problem, but they might pay $99 to solve a $100 problem. Until we know the priority of the need based on the magnitude of the customer's problem, we cannot know what features to offer or delete.”