Quality is fragile. Any golden standard can fall when it retains the status quo, and this includes a company of unfaultable reputation like Toyota. Here’s how modern QFD can save your business and why you should update your practice.
Reverse QFD: Product-out vs. Market-in Approaches
You can do QFD without HOQ matrix -- True!
Auto Show Voice of Customer: Listen, don't talk -- the secret of QFD
Why We Drink Beer?
QFD in manufacturing plants
An Apple a day, keeps competitors away!
Late Steve Jobs embodied intuitive grasp of QFD thinking. Reflecting his April 1989 interview with Inc. magazine, here we highlight his brilliant insights on product, process, and customer that is uniquely his. Good news is, by using modern QFD tools, you can emulate and systematize his intuitive approach beyond a single individual, improving communication, training of new-hires, and long-term integration and adoption in the organization.
Anticipating Future Market and Needs with Modern QFD Tools
Translating Voice of Customer into True Customer Needs
Classical or Modern QFD — What's the Difference?
Matrix-free Modern QFD & New Tools
What is Infotainment System for developers?
Failing to translate Voice of Customer into "true" customer needs puts unnecessary blinders on your product development. Before selecting the solution, before getting locked in a particular technical direction, you must understand the operating environment and the tasks the user must be able to perform. Mimicking tablets in cars, for example, may not be the best solution since those interfaces were designed for other purposes and are not compatible with operating a motor vehicle.
Can ISO 16355 improve healthcare? — Decision making in a complicated system
There are many ways that QFD, the core of the new ISO 16355 standard, can help healthcare and insurance providers. This newsletter focuses on how CUSTOMERS can apply QFD to select the best product for them — from the point of view of the healthcare recipient. Medicare, a uniquely American health insurance for people who are 65 years and older, is used as an example.